Intel Company

Background of the Company

Intel Company is an American technology company based in Santa Clara, California. It is the second-largest company in the world after Samsung that deals with manufacturing semiconductor chips. The company recently manufactured the x86 series of microprocessors that are found on personal computers. Intel Company supplies processors that are used by the manufacturers of computer systems such as Lenovo, Apple, Dell, and HP. This company as well manufactures motherboard chipsets flash memory, integrated circuits, embedded processors, and graphics chips. They then sell their products to other companies that deal with manufacturing devices that use the products of the company. The company was founded in the year 1968 by Gordon Moore and Robert Noyce, who were semiconductors pioneer. Since then, the company has been supplying its products to computer manufacturing companies such as Apple, Lenovo, and Dell (Raisch, 2012).

Characteristics of a B2B company

The first characteristic of this company is that it gives bulk discounts to other businesses that purchase the products that they are selling. The Intel Company usually offers a bulk discount to Apple, Lenovo, Dell, and HP companies when they purchase the microprocessors that they are manufacturing. A bulk discount is a very common characteristic in B2B businesses. This is because it helps in building customer loyalty and as well helps in encouraging higher order value. Secondly, the Intel Company usually operates in minimum order quantities. This is a characteristic of a B2B business. This company usually sells its products to the computer business on minimum order quantity. This ensures that the company can make more profit. The computer companies that usually buy products produced by the B2B Companies usually register. Customer registration is another feature of a B2B business. When other business registers, the company will exactly know the number of products to produce within a certain period. For instance, the customers of these businesses are other businesses, and hence, when the other businesses have not registered, it will bring challenges to the company as it will lack customers for the products that they are producing into the market. Another characteristic of this company is that business buyers usually have challenges when it comes to making buying decisions from different businesses. This is because the purchases of businesses usually involve a large amount of money, complex economic and technical considerations. This makes the decision making process of a B2B Company to be more complex compared to the B2C market type of businesses. The first decision making a step in his kind businesses is to recognize the problem, then come up with the specification of the product to solve the problem, look for the possible products and its suppliers, order the product and finally, evaluate the supplier and the product performance. Lastly, the Intel Company has made its payment to be flexible to the business buyers of the product that they are producing. Flexible payments are another characteristic of a B2B market type. They have flexible payment methods because the businesses involve a considerable amount of money and also, bulky orders. In summary, the characteristics that have been discussed are; lengthy decision making process, bulky discounts, flexible payments, minimum order quantities, and finally, customer registration.