One page summary of proposed organization
Category Pts Possible Pts Earned
One Page Summary of Proposed Organization (10% of total)
· Succinct overview of proposed organization
· Suggested current strategic issue to be addressed (based upon preliminary data collection)
· Clearly outlines how data will be collected
· Submitted on time 10
Final project submission
Category Pts Possible Pts Earned
Introduction/Overview/Background/History
· Succinct
· Provides a clear, big picture overview of the organization, industry and products/services
· Outlines key strategic issue(s) to focus upon in analysis 10
Internal and External Analysis
· Insightful and thorough understanding of the organization’s internal environment
· Insightful and thorough understanding of the organization’s task and general environments 20
Problem Identification/Analysis of Key Challenges Faced
· Provides an insightful and thorough analysis of identified issues/problems
· Moves past the obvious surface-level problems to higher- level problem analysis
· Clear description of key challenges
· Use of applicable information from class discussions/materials (should include some coverage of items discussed in course)
· Includes all necessary calculations (only if applicable to key issues) 20
Recommendations on Effective Solutions/Strategies
· Provides a number of alterative options for the organization to consider including the pros and cons of each choice before arriving at final recommendation(s)
· Supports diagnosis and opinions with strong arguments and well-documented evidence
· Makes logical sense
· Feasible and realistic
· Creative
· Use of applicable information from class discussions/materials (should include some coverage of items discussed in course)
· Cost projections are accurate/appropriate (only if applicable to key decision at hand) 20
Style of Presentation
· Report is well organized and easy to follow
· Headers between different sections
· Table of contents and title page included
· Between 2,000 and 3,000 words
· Well thought out plan 10
Professionalism
· Senior-level writing
· No grammatical mistakes/spelling errors
· Plan is submitted on time
· Need to include at least 5 primary and/or secondary sources (adhere to APA in text citation and reference list)