{"id":7448,"date":"2020-11-17T06:53:01","date_gmt":"2020-11-17T06:53:01","guid":{"rendered":"http:\/\/onlineclassesguru.com\/?p=7448"},"modified":"2020-11-17T06:53:01","modified_gmt":"2020-11-17T06:53:01","slug":"bm350-case-11-harleydavidson-com-and-the-global-motorcycle-industry","status":"publish","type":"post","link":"https:\/\/onlineclassesguru.com\/index.php\/2020\/11\/17\/bm350-case-11-harleydavidson-com-and-the-global-motorcycle-industry\/","title":{"rendered":"BM350 Case 11 harleydavidson.com and the Global Motorcycle Industry"},"content":{"rendered":"<style type=\"text\/css\"><\/style><p>Case 11: harleydavidson.com and the Global Motorcycle Industry (pp. 354-358)<br \/>\nThis case discusses the success of Harley-Davidson and reviews its global position in 1998. It discusses the company\u2019s initiatives that continued a thirteen-year record of growth in revenues and earnings. The company had a phenomenal 74 percent increase in the value of the firm in 1998 alone. It offers market share and sales information for global competitors in three regions, North America, Europe, and Asia\/Pacific, and briefly discusses the product offerings of competitors including BMW, Honda, Kawasaki, Suzuki, and Yamaha.<br \/>\nThe case has been kept relatively short since the Web sites for Harley and its competitors contain abundant additional information. The major objective of the case is to get you to visit these Web sites, compare them, and evaluate them as strategic marketing tools<br \/>\nQuestions<br \/>\n1. Why is the Internet a particularly good promotion medium for Harley-Davidson? Discuss at least three (3) reasons. (55 points)<br \/>\n2. What different roles could Harley-Davidson\u2019s Web site play for Harley owners, for people shopping for a motorcycle, and for people just interested in motorcycles in general? (45 points)<\/p>\n<p><center><a href=\"http:\/\/onlineclassesguru.com\/orders\/ordernow\"><img decoding=\"async\" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcTyj99p60XCLyLk1htB7-1neRt8-2QdnenNlQ&usqp=CAU\"target=\"_http:\/\/onlineclassesguru.com\/orders\/ordernow\"\/><\/center><p>","protected":false},"excerpt":{"rendered":"<p>Case 11: harleydavidson.com and the Global Motorcycle Industry (pp. 354-358) This case discusses the success of Harley-Davidson and reviews its global position in 1998. It discusses the company\u2019s initiatives that continued a thirteen-year record of growth in revenues and earnings. The company had a phenomenal 74 percent increase in the value of the firm in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7448","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BM350 Case 11 harleydavidson.com and the Global Motorcycle Industry - onlineclassesguru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlineclassesguru.com\/index.php\/2020\/11\/17\/bm350-case-11-harleydavidson-com-and-the-global-motorcycle-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BM350 Case 11 harleydavidson.com and the Global Motorcycle Industry - onlineclassesguru\" \/>\n<meta property=\"og:description\" content=\"Case 11: harleydavidson.com and the Global Motorcycle Industry (pp. 354-358) This case discusses the success of Harley-Davidson and reviews its global position in 1998. It discusses the company\u2019s initiatives that continued a thirteen-year record of growth in revenues and earnings. The company had a phenomenal 74 percent increase in the value of the firm in...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlineclassesguru.com\/index.php\/2020\/11\/17\/bm350-case-11-harleydavidson-com-and-the-global-motorcycle-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"onlineclassesguru\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-17T06:53:01+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/onlineclassesguru.com\/#website\",\"url\":\"https:\/\/onlineclassesguru.com\/\",\"name\":\"onlineclassesguru\",\"description\":\"Cheap Professional coursework and reaction papers help\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/onlineclassesguru.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/onlineclassesguru.com\/index.php\/2020\/11\/17\/bm350-case-11-harleydavidson-com-and-the-global-motorcycle-industry\/#webpage\",\"url\":\"https:\/\/onlineclassesguru.com\/index.php\/2020\/11\/17\/bm350-case-11-harleydavidson-com-and-the-global-motorcycle-industry\/\",\"name\":\"BM350 Case 11 harleydavidson.com and the Global Motorcycle Industry - onlineclassesguru\",\"isPartOf\":{\"@id\":\"https:\/\/onlineclassesguru.com\/#website\"},\"datePublished\":\"2020-11-17T06:53:01+00:00\",\"dateModified\":\"2020-11-17T06:53:01+00:00\",\"author\":{\"@id\":\"https:\/\/onlineclassesguru.com\/#\/schema\/person\/1831fa4d28e47b468621cf27932f5742\"},\"breadcrumb\":{\"@id\":\"https:\/\/onlineclassesguru.com\/index.php\/2020\/11\/17\/bm350-case-11-harleydavidson-com-and-the-global-motorcycle-industry\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/onlineclassesguru.com\/index.php\/2020\/11\/17\/bm350-case-11-harleydavidson-com-and-the-global-motorcycle-industry\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/onlineclassesguru.com\/index.php\/2020\/11\/17\/bm350-case-11-harleydavidson-com-and-the-global-motorcycle-industry\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/onlineclassesguru.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BM350 Case 11 harleydavidson.com and the Global Motorcycle Industry\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/onlineclassesguru.com\/#\/schema\/person\/1831fa4d28e47b468621cf27932f5742\",\"name\":\"admin_admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/onlineclassesguru.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/429c8d043f7a770af242b0031e8b9f2b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/429c8d043f7a770af242b0031e8b9f2b?s=96&d=mm&r=g\",\"caption\":\"admin_admin\"},\"url\":\"https:\/\/onlineclassesguru.com\/index.php\/author\/admin_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BM350 Case 11 harleydavidson.com and the Global Motorcycle Industry - onlineclassesguru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/onlineclassesguru.com\/index.php\/2020\/11\/17\/bm350-case-11-harleydavidson-com-and-the-global-motorcycle-industry\/","og_locale":"en_US","og_type":"article","og_title":"BM350 Case 11 harleydavidson.com and the Global Motorcycle Industry - onlineclassesguru","og_description":"Case 11: harleydavidson.com and the Global Motorcycle Industry (pp. 354-358) This case discusses the success of Harley-Davidson and reviews its global position in 1998. 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