{"id":5875,"date":"2020-11-14T12:01:52","date_gmt":"2020-11-14T12:01:52","guid":{"rendered":"http:\/\/onlineclassesguru.com\/?p=5875"},"modified":"2020-11-14T12:01:52","modified_gmt":"2020-11-14T12:01:52","slug":"analyze-amec","status":"publish","type":"post","link":"https:\/\/onlineclassesguru.com\/index.php\/2020\/11\/14\/analyze-amec\/","title":{"rendered":"Analyze \u201cAMEC\u201d"},"content":{"rendered":"<style type=\"text\/css\"><\/style><p>nalyze \u201cAMEC\u201d and set up Public relations plan according to the strategies and theories.\u00a0500 words (use simple words)<\/p>\n<p>Overview<\/p>\n<p>At the 2017 AMEC Awards, PRIME Research and \u008aKODA UK stole the show, receiving three awards for outstanding use of PR measurement and evaluation for the innovative KODIAQ SUV launch:<\/p>\n<p>\u00b7 The Platinum Grand Prix for the most effective media intelligence, research &amp; insights company campaign<\/p>\n<p>\u00b7 Best measurement of a consumer campaign<\/p>\n<p>\u00b7 Best use of measurement for a single event<\/p>\n<p>This success demonstrates how a brand once considered as an\u0093underdog\u0094 used media research and evaluation, market research and sales data to shine a spotlight on the effectiveness and value derived from \u008aKODA\u0092s world class communications work.<\/p>\n<p>Introduction<\/p>\n<p>\u008aKODA is on a journey to evolve the brand\u0092s image. Its cars have long been seen as underdogs, but as the brand now wins awards and is experiencing increased sales, it is \u008aKODA drivers who are having the last laugh.<\/p>\n<p>The SUV segment is the fastest growing in Europe. It accounts for 13 percent of the total UK car market. Since 2010, it has grown 20 percent year on year. \u008aKODA, until recently, was not in this segment.<\/p>\n<p>KODIAQ is the brand\u0092s first major inroad into this booming category. \u0093We are conquering a new segment for the brand \u0096 and new customer groups,\u0094 says \u008aKODA CEO, Bernhard Maier. The target demographic is different, the message is different and the strategy must be different, too, if \u008aKODA is to stand a chance of success.<\/p>\n<p>The goal of the communications programme was to generate a wave of enthusiasm and engagement, but there were more tangible and measurable business objectives to achieve. The target for KODIAQ registrations of interest was set at 125 percent of \u008aKODA\u0092s previous most successful car launch. Qualitative media analysis would play an integral part in developing, fine-tuning and assessing the communications programme, particularly since PR activity took place in near isolation. Little other marketing activity was live during the core analysis period, so PR alone was to drive appetite for the model.<\/p>\n<p>PRIME\u0092s media analysis supported \u008aKODA by providing:<\/p>\n<p>\u00b7 Benchmarking and strategic insight prior to launch to identify the best media to achieve maximum impact<\/p>\n<p>\u00b7 Support with KPI setting and to track success against selected competing models<\/p>\n<p>\u00b7 Qualitative assessment of the campaign to allow for ongoing adjustments<\/p>\n<p>Ultimately, the PR team-led campaign had supported the business objectives of generating registrations of interest, website traffic and, ultimately, sales<\/p>\n<p>STRATEGY<\/p>\n<p>Previously, \u008aKODA relied heavily on AVE to prove success. But since KODIAQ was \u008aKODA\u0092s most important model launch to date, PRIME advised that now discredited AVEs would not be sufficient. The programme\u0092s success would be driven by media performance, but the ultimate measure would be linking strategic coverage to the core business objectives of awareness, registrations of interest and, ultimately, sales.<\/p>\n<p>Advance planning was designed to give \u008aKODA as much of an advantage as possible. Analysis was scheduled against each of the key phases with additional monthly strategy workshops.<\/p>\n<p>Planning for success<\/p>\n<p>PRIME\u0092s first role was to assist the product launch PR plan. This included recommending the most effective timing and phasing for coverage, as well as identifying topics and issues, media and key influencers on which to focus \u0096 as well as those to avoid. PRIME used its global automotive sector media data-set, which goes back more than 10 years, to analyse and draw insights from historic competitor SUV launches.<\/p>\n<p>PRIME identified which prominent topics, issues and features were the subject of media focus when journalists reported on competitor launches. Which ones could be used to KODIAQ\u0092s strengths and which should be avoided?<\/p>\n<p>PRIME also looked to analyse the approaches of key journalists and influencers, as well as identify winning strategies to stand out when launching models at congested motor shows. Armed with deep historical analysis and competitor benchmark data, \u008aKODA was able to plan its media relations strategy to maximum effect.<\/p>\n<p><center><a href=\"http:\/\/onlineclassesguru.com\/orders\/ordernow\"><img decoding=\"async\" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcTyj99p60XCLyLk1htB7-1neRt8-2QdnenNlQ&usqp=CAU\"target=\"_http:\/\/onlineclassesguru.com\/orders\/ordernow\"\/><\/center><p>","protected":false},"excerpt":{"rendered":"<p>nalyze \u201cAMEC\u201d and set up Public relations plan according to the strategies and theories.\u00a0500 words (use simple words) Overview At the 2017 AMEC Awards, PRIME Research and \u008aKODA UK stole the show, receiving three awards for outstanding use of PR measurement and evaluation for the innovative KODIAQ SUV launch: \u00b7 The Platinum Grand Prix for&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5875","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - 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