{"id":2676,"date":"2020-10-30T13:33:40","date_gmt":"2020-10-30T13:33:40","guid":{"rendered":"http:\/\/onlineclassesguru.com\/?p=2676"},"modified":"2020-10-30T13:33:40","modified_gmt":"2020-10-30T13:33:40","slug":"company-digital-marketing-plan-project","status":"publish","type":"post","link":"https:\/\/onlineclassesguru.com\/index.php\/2020\/10\/30\/company-digital-marketing-plan-project\/","title":{"rendered":"Company Digital Marketing Plan Project"},"content":{"rendered":"<style type=\"text\/css\"><\/style><p>Instructions:-<\/p>\n<p>It must be an original work<\/p>\n<p>Please avoid plagiarism<\/p>\n<p><span class=\"s9\">20% of the total grade will be deducted for providing a poor structure of the assignment.<\/span>\u00a0<span class=\"s9\">For example, if the assignment\u00a0is marked out of\u00a015,\u00a0the student provided an excellent content and answer that met all the requirements of the assignment\u2019s question with poor writing structure. Then the student will get 15 based on the content and you will deduct up to 20% (3 marks) from the total grade (5% for paper style, 5% spelling and grammar errors, 5% for referencing and 5% for word count).<\/span><\/p>\n<p><span class=\"s38\">T<\/span><span class=\"s38\">he reference list<\/span><span class=\"s38\">, a<\/span><span class=\"s38\">\u00a0minimum number of\u00a010\u00a0references\u00a0and citations is required,\u00a0and\u00a0you must\u00a0use\u00a0APA\u00a0referencing\u00a0style.<\/span><\/p>\n<p><span class=\"s41\">\u2022\u00a0<span class=\"s38\">Quotations must be cited to its resources.<\/span><\/span><\/p>\n<p><span class=\"s38\">The paper styles<\/span><span class=\"s38\">:<\/span><\/p>\n<p><span class=\"s41\">\u2022\u00a0<span class=\"s38\">The\u00a0format of the paper\u00a0needs to\u00a0be\u00a0introduction, main body and conclusion.<\/span><\/span><\/p>\n<p><span class=\"s41\">\u2022\u00a0<span class=\"s38\">Your work needs to be consistent in terms of style, tone and appearance.<\/span><\/span><\/p>\n<p><span class=\"s41\">\u2022\u00a0<span class=\"s38\">F<\/span><span class=\"s38\">ont size<\/span><span class=\"s38\">: 12.<\/span><\/span><\/p>\n<p><span class=\"s41\">\u2022\u00a0<span class=\"s38\">Font\u00a0type: Times New Roman,<\/span><\/span><\/p>\n<p><span class=\"s41\">\u2022\u00a0<span class=\"s38\">Page are\u00a0numbered.<\/span><\/span><\/p>\n<p><span class=\"s41\">\u2022\u00a0<span class=\"s38\">1.5\u00a0spacing\u00a0between lines and paragraphs.<\/span><\/span><\/p>\n<p><span class=\"s41\">\u2022\u00a0<span class=\"s38\">Left\u00a0alignment.<\/span><\/span><\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p><span class=\"s15\">You work for\u00a0a company\u00a0as a\u00a0digital marketing\u00a0manager\u00a0and you&#8217;ve been asked to prepare a comprehensive digital marketing\u00a0<span class=\"s16\">campaign<\/span>.\u00a0The campaign\u00a0will run for the duration of\u00a0one\u00a0year,\u00a0starting January until December 2021.<\/span><\/p>\n<p><strong>Important note:<\/strong><\/p>\n<p><span class=\"s15\">You can choose any company to work with as long as:<\/span><\/p>\n<p><span class=\"s19\">\u2022\u00a0<span class=\"s15\">It is<\/span><span class=\"s15\">\u00a0a local\u00a0company.<\/span><\/span><\/p>\n<p><span class=\"s19\">\u2022\u00a0<span class=\"s15\">It is<\/span><span class=\"s15\">\u00a0a startup that was established in the last (3 \u2013 6) years, 2014 onwards.<\/span><\/span><\/p>\n<p><span class=\"s19\">\u2022\u00a0<span class=\"s15\">It can<\/span><span class=\"s15\">\u00a0belong to\u00a0any industry sector.<\/span><\/span><\/p>\n<p><span class=\"s22\">Requirements<\/span><\/p>\n<p><strong>Part 1<\/strong><strong>,\u00a0<\/strong><strong>a<\/strong><strong>round (<\/strong><strong>500<\/strong><strong>) words<\/strong><strong>: <\/strong><strong>(Re<\/strong><strong>fer to the Text<\/strong><strong>book<\/strong><strong>\u00a0Chapter<\/strong><strong>s\u00a0<\/strong><strong>2<\/strong>\u00a0<strong>&amp;<\/strong>\u00a0<strong>3<\/strong><strong>,<\/strong><strong>\u00a0and apply<\/strong><strong>\u00a0the following<\/strong>\u00a0<strong>in the context of your company<\/strong><strong>)<\/strong><\/p>\n<p>1.\u00a0<span class=\"s15\">I<\/span><span class=\"s15\">nvestigat<\/span><span class=\"s15\">e<\/span><span class=\"s15\">\u00a0the micro-environment as<\/span><span class=\"s15\">\u00a0part of the situation analysis for your\u00a0company.<\/span><\/p>\n<p>a.\u00a0<span class=\"s15\">Competitors analysis<\/span><\/p>\n<p>b.\u00a0<span class=\"s15\">Suppliers<\/span><span class=\"s15\">\u00a0and\/or Digital Marketing intermediaries.<\/span><\/p>\n<p>c.\u00a0<span class=\"s15\">Customers<\/span><span class=\"s15\">\u2019 persona.<\/span><\/p>\n<p>2.\u00a0<span class=\"s15\">Summaries the\u00a0macro-environment variable your company\u00a0needs to monitor when operating\u00a0the digital marketing campaign.\u00a0<strong>(<\/strong><strong>two or three\u00a0<\/strong><strong>variables\u00a0<\/strong><strong>for each\u00a0<\/strong><strong>force are sufficient)<\/strong><\/span><\/p>\n<p>a.\u00a0<span class=\"s15\">Technological forces.<\/span><\/p>\n<p>b.\u00a0<span class=\"s15\">Legal forces.<\/span><\/p>\n<p>c.\u00a0<span class=\"s15\">Economic forces.<\/span><\/p>\n<p>d.\u00a0<span class=\"s15\">Political forces.<\/span><\/p>\n<p>e.\u00a0<span class=\"s15\">Social forces.<\/span><\/p>\n<p><center><a href=\"http:\/\/onlineclassesguru.com\/orders\/ordernow\"><img decoding=\"async\" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcTyj99p60XCLyLk1htB7-1neRt8-2QdnenNlQ&usqp=CAU\"target=\"_http:\/\/onlineclassesguru.com\/orders\/ordernow\"\/><\/center><p>","protected":false},"excerpt":{"rendered":"<p>Instructions:- It must be an original work Please avoid plagiarism 20% of the total grade will be deducted for providing a poor structure of the assignment.\u00a0For example, if the assignment\u00a0is marked out of\u00a015,\u00a0the student provided an excellent content and answer that met all the requirements of the assignment\u2019s question with poor writing structure. Then the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2676","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Company Digital Marketing Plan Project - onlineclassesguru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onlineclassesguru.com\/index.php\/2020\/10\/30\/company-digital-marketing-plan-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Company Digital Marketing Plan Project - onlineclassesguru\" \/>\n<meta property=\"og:description\" content=\"Instructions:- It must be an original work Please avoid plagiarism 20% of the total grade will be deducted for providing a poor structure of the assignment.\u00a0For example, if the assignment\u00a0is marked out of\u00a015,\u00a0the student provided an excellent content and answer that met all the requirements of the assignment\u2019s question with poor writing structure. Then the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onlineclassesguru.com\/index.php\/2020\/10\/30\/company-digital-marketing-plan-project\/\" \/>\n<meta property=\"og:site_name\" content=\"onlineclassesguru\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-30T13:33:40+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/onlineclassesguru.com\/#website\",\"url\":\"https:\/\/onlineclassesguru.com\/\",\"name\":\"onlineclassesguru\",\"description\":\"Cheap Professional coursework and reaction papers help\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/onlineclassesguru.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/onlineclassesguru.com\/index.php\/2020\/10\/30\/company-digital-marketing-plan-project\/#webpage\",\"url\":\"https:\/\/onlineclassesguru.com\/index.php\/2020\/10\/30\/company-digital-marketing-plan-project\/\",\"name\":\"Company Digital Marketing Plan Project - onlineclassesguru\",\"isPartOf\":{\"@id\":\"https:\/\/onlineclassesguru.com\/#website\"},\"datePublished\":\"2020-10-30T13:33:40+00:00\",\"dateModified\":\"2020-10-30T13:33:40+00:00\",\"author\":{\"@id\":\"https:\/\/onlineclassesguru.com\/#\/schema\/person\/1831fa4d28e47b468621cf27932f5742\"},\"breadcrumb\":{\"@id\":\"https:\/\/onlineclassesguru.com\/index.php\/2020\/10\/30\/company-digital-marketing-plan-project\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/onlineclassesguru.com\/index.php\/2020\/10\/30\/company-digital-marketing-plan-project\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/onlineclassesguru.com\/index.php\/2020\/10\/30\/company-digital-marketing-plan-project\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/onlineclassesguru.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Company Digital Marketing Plan Project\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/onlineclassesguru.com\/#\/schema\/person\/1831fa4d28e47b468621cf27932f5742\",\"name\":\"admin_admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/onlineclassesguru.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/429c8d043f7a770af242b0031e8b9f2b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/429c8d043f7a770af242b0031e8b9f2b?s=96&d=mm&r=g\",\"caption\":\"admin_admin\"},\"url\":\"https:\/\/onlineclassesguru.com\/index.php\/author\/admin_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Company Digital Marketing Plan Project - onlineclassesguru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/onlineclassesguru.com\/index.php\/2020\/10\/30\/company-digital-marketing-plan-project\/","og_locale":"en_US","og_type":"article","og_title":"Company Digital Marketing Plan Project - onlineclassesguru","og_description":"Instructions:- It must be an original work Please avoid plagiarism 20% of the total grade will be deducted for providing a poor structure of the assignment.\u00a0For example, if the assignment\u00a0is marked out of\u00a015,\u00a0the student provided an excellent content and answer that met all the requirements of the assignment\u2019s question with poor writing structure. Then the...","og_url":"https:\/\/onlineclassesguru.com\/index.php\/2020\/10\/30\/company-digital-marketing-plan-project\/","og_site_name":"onlineclassesguru","article_published_time":"2020-10-30T13:33:40+00:00","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin_admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/onlineclassesguru.com\/#website","url":"https:\/\/onlineclassesguru.com\/","name":"onlineclassesguru","description":"Cheap Professional coursework and reaction papers help","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/onlineclassesguru.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/onlineclassesguru.com\/index.php\/2020\/10\/30\/company-digital-marketing-plan-project\/#webpage","url":"https:\/\/onlineclassesguru.com\/index.php\/2020\/10\/30\/company-digital-marketing-plan-project\/","name":"Company Digital Marketing Plan Project - onlineclassesguru","isPartOf":{"@id":"https:\/\/onlineclassesguru.com\/#website"},"datePublished":"2020-10-30T13:33:40+00:00","dateModified":"2020-10-30T13:33:40+00:00","author":{"@id":"https:\/\/onlineclassesguru.com\/#\/schema\/person\/1831fa4d28e47b468621cf27932f5742"},"breadcrumb":{"@id":"https:\/\/onlineclassesguru.com\/index.php\/2020\/10\/30\/company-digital-marketing-plan-project\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/onlineclassesguru.com\/index.php\/2020\/10\/30\/company-digital-marketing-plan-project\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/onlineclassesguru.com\/index.php\/2020\/10\/30\/company-digital-marketing-plan-project\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/onlineclassesguru.com\/"},{"@type":"ListItem","position":2,"name":"Company Digital Marketing Plan Project"}]},{"@type":"Person","@id":"https:\/\/onlineclassesguru.com\/#\/schema\/person\/1831fa4d28e47b468621cf27932f5742","name":"admin_admin","image":{"@type":"ImageObject","@id":"https:\/\/onlineclassesguru.com\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/429c8d043f7a770af242b0031e8b9f2b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/429c8d043f7a770af242b0031e8b9f2b?s=96&d=mm&r=g","caption":"admin_admin"},"url":"https:\/\/onlineclassesguru.com\/index.php\/author\/admin_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/posts\/2676"}],"collection":[{"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/comments?post=2676"}],"version-history":[{"count":2,"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/posts\/2676\/revisions"}],"predecessor-version":[{"id":2678,"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/posts\/2676\/revisions\/2678"}],"wp:attachment":[{"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/media?parent=2676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/categories?post=2676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/tags?post=2676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}