{"id":19081,"date":"2020-12-05T12:37:52","date_gmt":"2020-12-05T12:37:52","guid":{"rendered":"http:\/\/onlineclassesguru.com\/?p=19081"},"modified":"2020-12-05T12:37:52","modified_gmt":"2020-12-05T12:37:52","slug":"argue-for-or-against-direct-to-consumer-dtc-marketing-by-drug-companies-provide-support-for-your-response","status":"publish","type":"post","link":"https:\/\/onlineclassesguru.com\/index.php\/2020\/12\/05\/argue-for-or-against-direct-to-consumer-dtc-marketing-by-drug-companies-provide-support-for-your-response\/","title":{"rendered":"Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response."},"content":{"rendered":"<style type=\"text\/css\"><\/style><h4>Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response.<\/h4>\n<p>CompCARE benefited from PharmaCARE\u2019s reputation, databases, networks, and sales and marketing expertise, and within six (6) months had the medical community buzzing about AD23. Demand soared, particularly among Medicare, Medicaid, and Veterans Affairs patients. Seeing the opportunity to realize even more profit, CompCARE began advertising AD23 directly to consumers and marketing the drug directly to hospitals, clinics, and physician offices, even though compounding pharmacies are not permitted to sell drugs in bulk for general use. To circumvent this technicality, CompCARE encouraged doctors to fax lists of fictitious patient names to CompCARE. PharmaCARE sold CompCARE to WellCo, a large drugstore chain, just weeks before AD23 was publicly linked to over 200 cardiac deaths.<\/p>\n<p>As CompCARE and its new parent company enjoyed record profits and PharmaCARE\u2019s stock price approached $300 per share, reports started surfacing that people who received AD23 seemed to be suffering heart attacks at an alarming rate. The company ignored this data and continued filling large orders and paying huge bonuses to all the executives and managers, including John, whose wife recently died from a heart attack after using AD23.<\/p>\n<p>John has come to you with an internal company memo describing the potential problems with AD23, and information describing the company\u2019s willingness \u201croll the dice\u201d and continue to market the drug.<\/p>\n<p>Your senior partner has asked you to write a memo outlining the following issues for review by the senior partners.<\/p>\n<p>In preparation for this assignment, use the Internet or Strayer Library to research examples of intellectual property theft that occurred within the past two (2) years.<\/p>\n<p>Write an eight to ten (8) page paper in which you:<\/p>\n<p>Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question.<br \/>\nArgue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response.<br \/>\nDetermine the parties responsible for regulating compounding pharmacies under the current regulatory scheme, the actions that either these parties or the FDA could \/ should have taken in this scenario, and whether PharmaCARE could face legal exposure surrounding its practices. Support your response.<br \/>\nAnalyze the manner in which PharmaCARE used U.S. law to protect its own intellectual property and if John has any claim to being the true \u201cinventor\u201d of AD23. Suggest at least three (3) ways the company could compensate John for the use of his intellectual property.<br \/>\nSummarize at least one (1) current example (within the past two [2] years) of intellectual property theft, and examine the effect on that company\u2019s brand.<br \/>\nAnalyze the potential issue surrounding the death of John\u2019s wife and other potential litigants against PharmaCARE as a result of AD23.<br \/>\nSpecify both the major arguments that John can make to claim that he is a whistleblower and the type of protections that he should be afforded. Justify your response.<br \/>\nUse at least three (3) quality resources in this assignment.\u00a0Note: Wikipedia is not an acceptable reference and proprietary Websites do not qualify as academic resources.<br \/>\nYour assignment must follow these formatting requirements:<\/p>\n<p><center><a href=\"http:\/\/onlineclassesguru.com\/orders\/ordernow\"><img decoding=\"async\" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcTyj99p60XCLyLk1htB7-1neRt8-2QdnenNlQ&usqp=CAU\"target=\"_http:\/\/onlineclassesguru.com\/orders\/ordernow\"\/><\/center><p>","protected":false},"excerpt":{"rendered":"<p>Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response. CompCARE benefited from PharmaCARE\u2019s reputation, databases, networks, and sales and marketing expertise, and within six (6) months had the medical community buzzing about AD23. Demand soared, particularly among Medicare, Medicaid, and Veterans Affairs patients. Seeing the opportunity to realize even&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19081","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response. - onlineclassesguru<\/title>\n<meta name=\"description\" content=\"Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/onlineclassesguru.com\/index.php\/2020\/12\/05\/argue-for-or-against-direct-to-consumer-dtc-marketing-by-drug-companies-provide-support-for-your-response\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response. - onlineclassesguru\" \/>\n<meta property=\"og:description\" content=\"Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/onlineclassesguru.com\/index.php\/2020\/12\/05\/argue-for-or-against-direct-to-consumer-dtc-marketing-by-drug-companies-provide-support-for-your-response\/\" \/>\n<meta property=\"og:site_name\" content=\"onlineclassesguru\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-05T12:37:52+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/onlineclassesguru.com\/#website\",\"url\":\"https:\/\/onlineclassesguru.com\/\",\"name\":\"onlineclassesguru\",\"description\":\"Cheap Professional coursework and reaction papers help\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/onlineclassesguru.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/onlineclassesguru.com\/index.php\/2020\/12\/05\/argue-for-or-against-direct-to-consumer-dtc-marketing-by-drug-companies-provide-support-for-your-response\/#webpage\",\"url\":\"http:\/\/onlineclassesguru.com\/index.php\/2020\/12\/05\/argue-for-or-against-direct-to-consumer-dtc-marketing-by-drug-companies-provide-support-for-your-response\/\",\"name\":\"Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response. - onlineclassesguru\",\"isPartOf\":{\"@id\":\"https:\/\/onlineclassesguru.com\/#website\"},\"datePublished\":\"2020-12-05T12:37:52+00:00\",\"dateModified\":\"2020-12-05T12:37:52+00:00\",\"author\":{\"@id\":\"https:\/\/onlineclassesguru.com\/#\/schema\/person\/1831fa4d28e47b468621cf27932f5742\"},\"description\":\"Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response.\",\"breadcrumb\":{\"@id\":\"http:\/\/onlineclassesguru.com\/index.php\/2020\/12\/05\/argue-for-or-against-direct-to-consumer-dtc-marketing-by-drug-companies-provide-support-for-your-response\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/onlineclassesguru.com\/index.php\/2020\/12\/05\/argue-for-or-against-direct-to-consumer-dtc-marketing-by-drug-companies-provide-support-for-your-response\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/onlineclassesguru.com\/index.php\/2020\/12\/05\/argue-for-or-against-direct-to-consumer-dtc-marketing-by-drug-companies-provide-support-for-your-response\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/onlineclassesguru.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response.\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/onlineclassesguru.com\/#\/schema\/person\/1831fa4d28e47b468621cf27932f5742\",\"name\":\"admin_admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/onlineclassesguru.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/429c8d043f7a770af242b0031e8b9f2b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/429c8d043f7a770af242b0031e8b9f2b?s=96&d=mm&r=g\",\"caption\":\"admin_admin\"},\"url\":\"https:\/\/onlineclassesguru.com\/index.php\/author\/admin_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response. - onlineclassesguru","description":"Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/onlineclassesguru.com\/index.php\/2020\/12\/05\/argue-for-or-against-direct-to-consumer-dtc-marketing-by-drug-companies-provide-support-for-your-response\/","og_locale":"en_US","og_type":"article","og_title":"Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response. - onlineclassesguru","og_description":"Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response.","og_url":"http:\/\/onlineclassesguru.com\/index.php\/2020\/12\/05\/argue-for-or-against-direct-to-consumer-dtc-marketing-by-drug-companies-provide-support-for-your-response\/","og_site_name":"onlineclassesguru","article_published_time":"2020-12-05T12:37:52+00:00","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin_admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/onlineclassesguru.com\/#website","url":"https:\/\/onlineclassesguru.com\/","name":"onlineclassesguru","description":"Cheap Professional coursework and reaction papers help","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/onlineclassesguru.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/onlineclassesguru.com\/index.php\/2020\/12\/05\/argue-for-or-against-direct-to-consumer-dtc-marketing-by-drug-companies-provide-support-for-your-response\/#webpage","url":"http:\/\/onlineclassesguru.com\/index.php\/2020\/12\/05\/argue-for-or-against-direct-to-consumer-dtc-marketing-by-drug-companies-provide-support-for-your-response\/","name":"Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response. - onlineclassesguru","isPartOf":{"@id":"https:\/\/onlineclassesguru.com\/#website"},"datePublished":"2020-12-05T12:37:52+00:00","dateModified":"2020-12-05T12:37:52+00:00","author":{"@id":"https:\/\/onlineclassesguru.com\/#\/schema\/person\/1831fa4d28e47b468621cf27932f5742"},"description":"Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response.","breadcrumb":{"@id":"http:\/\/onlineclassesguru.com\/index.php\/2020\/12\/05\/argue-for-or-against-direct-to-consumer-dtc-marketing-by-drug-companies-provide-support-for-your-response\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/onlineclassesguru.com\/index.php\/2020\/12\/05\/argue-for-or-against-direct-to-consumer-dtc-marketing-by-drug-companies-provide-support-for-your-response\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/onlineclassesguru.com\/index.php\/2020\/12\/05\/argue-for-or-against-direct-to-consumer-dtc-marketing-by-drug-companies-provide-support-for-your-response\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/onlineclassesguru.com\/"},{"@type":"ListItem","position":2,"name":"Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response."}]},{"@type":"Person","@id":"https:\/\/onlineclassesguru.com\/#\/schema\/person\/1831fa4d28e47b468621cf27932f5742","name":"admin_admin","image":{"@type":"ImageObject","@id":"https:\/\/onlineclassesguru.com\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/429c8d043f7a770af242b0031e8b9f2b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/429c8d043f7a770af242b0031e8b9f2b?s=96&d=mm&r=g","caption":"admin_admin"},"url":"https:\/\/onlineclassesguru.com\/index.php\/author\/admin_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/posts\/19081"}],"collection":[{"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/comments?post=19081"}],"version-history":[{"count":1,"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/posts\/19081\/revisions"}],"predecessor-version":[{"id":19082,"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/posts\/19081\/revisions\/19082"}],"wp:attachment":[{"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/media?parent=19081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/categories?post=19081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlineclassesguru.com\/index.php\/wp-json\/wp\/v2\/tags?post=19081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}