{"id":18668,"date":"2020-12-04T17:31:50","date_gmt":"2020-12-04T17:31:50","guid":{"rendered":"http:\/\/onlineclassesguru.com\/?p=18668"},"modified":"2020-12-04T17:31:50","modified_gmt":"2020-12-04T17:31:50","slug":"powerpoint-presentation-of-life-straw-company","status":"publish","type":"post","link":"https:\/\/onlineclassesguru.com\/index.php\/2020\/12\/04\/powerpoint-presentation-of-life-straw-company\/","title":{"rendered":"PowerPoint presentation of life-straw company"},"content":{"rendered":"<style type=\"text\/css\"><\/style><p>Introduction<\/p>\n<p>The company has a marketing strategy.<\/p>\n<p>They sell at a reduced price.<\/p>\n<p>Products appear appealing to the clients.<\/p>\n<p>The company has a mission and vision statement.<\/p>\n<p>The motive of life straw company is to provide water that is safe for drinking. Contaminated water is known to be a source of many illnesses. The company has designed its product to appear in a decorated container and also to be appealing to the population, especially sportsmen and women, school-going children, parents, and all (Rahman,2011). The company has also adopted a marketing strategy in the form of a marketing statement that can be referred to as a mission statement whereby pitchers are fitted with a new level of protection, prices in the market are being reduced from around$40 to about $28 (Dege,2011). A drop in price makes sure and allows even the small earners to be able to purchase the commodity in the prevailing market price (Rahman,2011). As a marketing tool, the mission and vision of the company are also vital since they have stated that they make water safe for drinking (Hrudey,2004).<\/p>\n<p>2<\/p>\n<p>Introduction cont.\u0085.<\/p>\n<p>The marketing strategy they apply is a free one to a commodity sold.<\/p>\n<p>They are able to eliminate bacteria , micro-plastics etc. in water.<\/p>\n<p>The mission of the company is also giving back to the society.<\/p>\n<p>Safe water supplied to each school going child.<\/p>\n<p>Even as a marketing strategy, they noted that every product managed to be sold or disposed of to clients. A school-going child is entitled to a safe water supply for the entire school year (Rahman,2011). The motive of the company is to provide safe water for drinking and domestic use. By clean water supply, they tend to significantly reduce the diseases caused by contaminated water of water that is unsaved or polluted water (Hrudey,2004). It is important to note that high-performance purification technology can remove parasites, bacteria, micro plastics hence purifying water. Purification cartridges enhance the water purification and built-in backwashing system, 5-liter gravity bag with quick \u0096connected hose. In the company\u2019s mission of giving back to society, the product gives one product, one school going child, one year of clean water supply (Rahman,2011).<\/p>\n<p>3<\/p>\n<p>Marketing tactics<\/p>\n<p>The company does not only produce a single product.<\/p>\n<p>They are diversified to increase sales.<\/p>\n<p>They have a diversified product.<\/p>\n<p>Diverse products have a sharp competitive advantage over the competitors.<\/p>\n<p>The company is not only involved in only a single chain of products. It is involved in many other chains of production and services which are appealing though the customers who already exist and the prospect clients too (Dege,2011). They have varied life straw family 1st and 2nd flex, mission, play, community, and universal. I believe that having a diversified market plays a vital role in ensuring the sales remain high and can increase revenues (Rahman,2011). Diversified products have a competitive edge since is one product is failing in the market. The other product will serve as a substitute and compensate for the low sales witnessed (Dage,2004). The sales have improved as a result of the need to clean water<\/p>\n<p>4<\/p>\n<p>Marketing tactics cont.\u0085<\/p>\n<p>Via giving back , the company has managed to give safe water to over a million children.<\/p>\n<p>They have portable purifiers.<\/p>\n<p>Have been recognized by media companies like CNN and BBC.<\/p>\n<p>The company takes advantage of publicity by the media companies<\/p>\n<p>Via the giving back to the social program, the company has managed to give safe water to over 1 million children worldwide. Having a duty to serve and give back to society can improve the sales and by having a well -known name and a good reputation (Hrudey,2004). Just like any other companies, the life straw company has been branding their products and especially in the products self. Coloring of the premises has made such that it attracts many due to it being conspicuous. The company also has an advanced option in substituting a lack of bottled water (Dege, 2011). They have even made available portable water purifiers, which has also become a vital substitute. The effort they have put in their service and product delivery his not gone unrewarded, and BBC had named their product as a robust and powerful weapon against African diseases (Rahman, 2011). Another media company, CNN, quoted, \u0093Life straw saves those without access to clean Drinking water.\u201d The company can also take advantage of the publicity that has been made possible by BBC and CNN because the information reaches many people for free.<\/p>\n<p>5<\/p>\n<p>Marketing tactics\u0085.<\/p>\n<p>The company can market via creating a good rapport with the media companies.<\/p>\n<p>Engage social media platform in marketing.<\/p>\n<p>They can rely on media companies for campaigning expertise.<\/p>\n<p>They can campaign to the bus terminus and schools.<\/p>\n<p>I prefer the company to start and build up a rapport with several media houses to get advertisement pages and chances for free, especially with the use of black pages and the fame of the company to the clients (Hrudey,2004).IT is also good to note that the company can also rely on the media facilities and the knowledge they have in uploading information on social media where they can even campaign for households, families, and schools were school-going children can use clean water. Also, parastatals and controllers of buss terminus must make use of the life straw products to ensure the health safety of their clients from diseases that can be brought about by contaminated water (Mooij,2010).<\/p>\n<p>6<\/p>\n<p>Marketing communication strategy<\/p>\n<p>Strategies that are applied to reach a required market.<\/p>\n<p>Communication is not via a single channel<\/p>\n<p>Notification should include message, channel ,recipient etc.<\/p>\n<p>Communication must use available budget<\/p>\n<p>Marketing communication strategy refers to the policies that are used by the companies or organizations or even individuals to attain their intention of reaching a targeted market (Dege,2011). The communication to achieve the desired targeted market is not only done via a single channel, but they also exist many ways of communication (Patel, 2017). The notification must include the message, the medium, the target, and the channel. Marketing communication strategy is always ensured by having funds available or a set-aside budget the best way we have tried to communicate strategically is that we have built a good relationship with a journalist who offers us press coverage, guest posts, and also black links. Adherence to the \u0093four Ps\u0094 of place, price, product, and promotion is mandatory (Patel, 2017). Having a well-established public relation ensures awareness among the clients on the existence and availability and also the offers that are being offered (Mooij,2010).<\/p>\n<p>7<\/p>\n<p>Marketing communication strategy cont\u2026<\/p>\n<p>Budgeting for communication as a marketing strategy.<\/p>\n<p>It is essential to create a rapport to allow marketing.<\/p>\n<p>Marketing via use of attractive color.<\/p>\n<p>Colors brings out conspicuousness and is cheaper mode of advertisement<\/p>\n<p>This communication strategy depends on the budget; otherwise, if the management decides to take the initiative on their own without budgeting is bound to fail. The most and essential component of the marketing communication strategy has a rapport with the media people, having a budget, and identifying the best way to convey the information to the targeted customers (Mooij,2010). In the advertisement, the choice of colors that are attractive and conspicuous will ensure that it standout hence, even a new person in town will see that there is something unique, and he will want to know (Mooij,2010). Having a good rapport with the media will increase the chances and frequency of our advert to be aired and shared (Patel, 2017). This form of advertisement is cheaper and efficient since the painting of the premises is not that frequent and lasts longer while having media coverage increases the number of audiences. The information is not easily forgotten (Patel, 2017). Psychologist says that report that is said and accompanied by pictorials have a semi-permanent or permanent residence in the brain (Rowles,2013). Having to advertise our products on the media, especially our packaging and branding, is already a proven working strategy (Rowles,2013).<\/p>\n<p>8<\/p>\n<p>Sales promotion<\/p>\n<p>Adoption of sales promotion.<\/p>\n<p>Thy sell at a discount.<\/p>\n<p>Collaborate with environmental organizations.<\/p>\n<p>Clients can detect ,malfunctions and replace.<\/p>\n<p>Sales promotion is another strategy that we have been putting in place. In our promotional activities, we offer discounts and ensure that customers can see how that value of their money is acquired (Rowles,2013). There are those clients that are eligible for free water purifiers since they have been playing a part in helping the company achieve its goals. He company has been rewarding and giving free purifiers and holding containers to those who return malfunctioning or broken containers. This marketing strategy can solve the problem associated with a lack of trust in the goods since immediately a client notices malfunctions he can return to the distributor and be given a new one with no real cost incurred. We collaborate with environmentally friendly organizations to promote our products since we encourage proper disposal of used boxes and encourage recycling to reduce the plastics in the environment (Rowles,2013).<\/p>\n<p>9<\/p>\n<p>Data base marketing<\/p>\n<p>Use of data base marketing allows access of personal data.<\/p>\n<p>One can ask questions in surveys and questionnaires.<\/p>\n<p>It is a form of personalized marketing .<\/p>\n<p>One can be able to know the clients trend.<\/p>\n<p>Database marketing is marketing kind off that is direct to the clients via the use of databases to the already existing customers and potential or targeted customers to achieve a personalized communication to promote the product or for the marketing reasons.it is carried out in many forms of communication such as direct marketing (Patel, 2017. It is an essential strategy that allows one to make use of marketing activities, which is ensured by a comprehensive analysis of already acquired data (Mooij,2010). It is possible to streamline the marketing activities in delivering essential messages to a particular market segment via the channels they already interact with. On database marketing, we are able, and it is possible to get the client\u2019s information, especially the already existing clients and potential by having a personalized communication is easy to deliver and even get sensitive information (Patel, 2017). For attraction and retaining of customers, the personal information obtained like transaction history, address, and full names help in analysis to identify the trend. Having a customer\u0092s purchase trend and history plays a vital role in the planning for the future (Mooij,2010). Email, catalog, and brochures are availed to the available list of clients with a motive of trying to get or even evoke a positive response. It takes the strategy a step ahead in attempting to understand the most efficient marketing strategy with the best result for clients (Mooij,2010).<\/p>\n<p>10<\/p>\n<p>Direct and mobile marketing<\/p>\n<p>Another form of marketing used in direct marketing.<\/p>\n<p>Direct marketing allows personal contact.<\/p>\n<p>Mobile marketing is another strategy.<\/p>\n<p>They apply use of new technology like social media.<\/p>\n<p>Another important marketing strategy is direct marketing. Direct marketing can involve the many forms of marketing channels like direct mailing, social and viral media, telemarketing, etc. Direct marketing involves direct sales to clients hence enabling the creation of direct contact between the company and the client (Mullin,2002). Having a direct mail to the clients and clients having the company mail plays a vital role in conveying and receiving vital information. The changes in prices and new stations being opened can be communicated via emails (Mooij,2010). Also, changes in all aspects, including the introduction of new products is easily communicated via personal emails, which deliver the message to the intended person and at a less costly activity (Mullin,2002).<\/p>\n<p>Mobile marketing refers to multi-channel marketing that is digitally in its platform, and the strategy aims at reaching a target audience via the use of their tablets and smartphones and any other mobile device (Mooij,2010). They can even use MMS, social media, emails, and other applications (Rowles,2013).IT has been proven that mobile phones can disrupt how people think and behave and engage with brands. It is an interactive multichannel that is used in promoting the services and products from phones and mobile devices. Usage includes the use of technology, billboards, or trade shows (Rowles,2013). Online and social media marketing is also a vital strategy in which it plays an essential role in marketing in which information reaches many potential clients who are on a social media page like Facebook (Rowles,2013). At a cheaper cost, .it is a reliable source of marketing since information reaches many people in a different location; it does not discriminate on the demographic structure. It reaches all the intended and unintended people (Rowles,2013).<\/p>\n<p>11<\/p>\n<p>Personal selling<\/p>\n<p>It is facilitated by company agents who are in various locations.<\/p>\n<p>Company agents and representatives are knowledgeable about the product.<\/p>\n<p>Allows direct interaction with the clients.<\/p>\n<p>Relies on experience and persons recommendation.<\/p>\n<p>The company can also use personal sell in which clients can be dealt with by company agents distributed all over, they are knowledgeable in in-depth rooted information and the product, and they act on behalf of the company (Can\u0092t &amp; Heerden,2005). Personal sell is vital since clients and the company itself have a chance to interact directly, creating a rapport (Cant &amp; Heerden,2005). Experiences and social events also play an essential role in marketing since people get to know of the company\u2019s existence and are happy when being associated with the company via the picture it prints during those social events (Cant &amp; Heerden,2005). Some of the social events can include motor races and funding community work (Mooij,2010).<\/p>\n<p><center><a href=\"http:\/\/onlineclassesguru.com\/orders\/ordernow\"><img decoding=\"async\" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcTyj99p60XCLyLk1htB7-1neRt8-2QdnenNlQ&usqp=CAU\"target=\"_http:\/\/onlineclassesguru.com\/orders\/ordernow\"\/><\/center><p>","protected":false},"excerpt":{"rendered":"<p>Introduction The company has a marketing strategy. They sell at a reduced price. Products appear appealing to the clients. The company has a mission and vision statement. The motive of life straw company is to provide water that is safe for drinking. Contaminated water is known to be a source of many illnesses. The company&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18668","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PowerPoint presentation of life-straw company - onlineclassesguru<\/title>\n<meta name=\"description\" content=\"PowerPoint presentation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/onlineclassesguru.com\/index.php\/2020\/12\/04\/powerpoint-presentation-of-life-straw-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PowerPoint presentation of life-straw company - 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