{"id":18221,"date":"2020-11-30T00:37:26","date_gmt":"2020-11-30T00:37:26","guid":{"rendered":"http:\/\/onlineclassesguru.com\/?p=18221"},"modified":"2020-11-30T00:37:26","modified_gmt":"2020-11-30T00:37:26","slug":"8-2-effective-marketing-strategies-for-child-care","status":"publish","type":"post","link":"https:\/\/onlineclassesguru.com\/index.php\/2020\/11\/30\/8-2-effective-marketing-strategies-for-child-care\/","title":{"rendered":"8.2 EFFECTIVE MARKETING STRATEGIES FOR CHILD CARE"},"content":{"rendered":"<style type=\"text\/css\"><\/style><p>8.2 EFFECTIVE MARKETING STRATEGIES FOR CHILD CARE<\/p>\n<p>Your marketing plan should address both internal and external marketing efforts. Internal marketing involves person-to-person interactions and personal relationships within the center. They include the impressions of first-time visitors, the relationships that program personnel forge with children and families, and program personnel\u0092s relationships with each other. Successful external marketing plans focus on print, online, and person-to-person forms of outreach. They are particularly effective when they target the families most likely to enroll in your center. Figure 8.3 identifies a wide selection of internal and external marketing strategies. We will discuss a number of them next.<\/p>\n<p>image<\/p>\n<p>Figure 8.2<\/p>\n<p>This Sample Marketing Action Plan illustrates how to identify marketing tasks and plan for their completion.<\/p>\n<p>Source: Based on First Children\u0092s Finance (2011a).<\/p>\n<p>Internal Marketing<\/p>\n<p>Families\u0092 First Impressions:<\/p>\n<p>Your mother probably taught you that you get only one chance to make a good first impression. We know that if a family\u0092s first impression of your center is negative, they will probably choose to enroll their child elsewhere. You should develop a plan for how you will handle each potential family\u0092s initial contact with your program. This plan will address families\u0092 experiences when they call on the phone and when they come to visit. Review Figure 8.4 to help you ensure that phone calls and visits help your center make a great first impression.<\/p>\n<p>image<\/p>\n<p>Figure 8.3<\/p>\n<p>Review this list of internal and external marketing strategies. You may have other ideas that would be particularly effective ways to market your program in your community.<\/p>\n<p>Source: Based on a tip sheet developed by the Wisconsin Child Care Improvement Project, March 1998, with funding from the WI Dept. of WFD, Office of Child Care, and DHFS.<\/p>\n<p>image<\/p>\n<p>When parents tour your center, they can determine if it would be a good fit for their family<\/p>\n<p>Suzanne Clouzeau\/Pearson Education<\/p>\n<p>If you have welcomed visitors warmly, they will probably look forward to touring your facility to learn more about your program. Remember that visitors know that what they see, hear, and smell tells them a great deal about your organization\u0092s culture, its quality, and the services you provide. While a detailed description of facility design was presented in an earlier chapter, take time now to consider Figure 8.5, which illustrates some of the messages your facility may be sending to potential clients.<\/p>\n<p>A word of caution: for illustrative purposes, Figure 8.5 describes opposite ends of the quality continuum to highlight the messages your facility might send to families.<\/p>\n<p>Keeping Currently Enrolled Families Satisfied:<\/p>\n<p>We stress above how important it is to give families a positive impression of your center when they call and visit for the first time. Never lose sight, however, of how important it is to live up to the expectations of parents who are currently entrusting their children to your care every day. Parents continue to notice how your center smells and what they see and hear, and you can count on them to remember all of the promises you have made. When families remain satisfied with the experiences they have had at your center, they become ambassadors for what you have to offer. In fact, satisfied families\u0092 word-of-mouth recommendations can be a child care center\u0092s most powerful marketing tool (Child Care Aware\u00ae, 2009; 4C for Children, 2010).<\/p>\n<p>All Center Staff Are Essential Members of Your Marketing Team:<\/p>\n<p>Successful internal marketing relies on delivering on your promises. The teachers who work with children every day represent the front lines in that effort. In fact, the close relationships teachers establish with the children and families with whom they work have been reported as being the primary reason families stay in the center once they have enrolled (Wassom, 1992). You can see that teachers are important partners with the director in retaining families.<\/p>\n<p>image<\/p>\n<p>Figure 8.4<\/p>\n<p>Review these strategies to ensure that families\u0092 first contact with your center leaves a positive impression.<\/p>\n<p>Source: Based on a tip sheet developed by the Wisconsin Child Care Improvement Project, March 1998, with funding from the WI Dept. of WFD, Office of Child Care, and DHFS.<\/p>\n<p>image<\/p>\n<p>Figure 8.5<\/p>\n<p>This figure illustrates the positive and negative messages your facility could be sending to visitors.<\/p>\n<p>Positive staff morale also contributes to your center\u0092s internal marketing efforts. Teachers who welcome visitors to their classrooms and show genuine enthusiasm for their work create a positive energy that contributes to the center\u0092s culture of excellence, as do the respect staff members show each other and their commitment to continually learning and enhancing their skills.<\/p>\n<p>A Better Way<\/p>\n<p>Marie was very concerned about losing the three families who had told her how disappointed they were that the promises she had made when they enrolled had not been kept. She offered each of them a credit on their tuition and made a commitment that they would be receiving the notes about their toddlers\u0092 days they were promised when they enrolled. Marie also provided additional training to her staff on the importance of communicating regularly with all families and following through with all commitments the program has made to them. These three families decided to stay in Marie\u0092s program after all, and have recently referred other families with young children. Marie now better understands the importance of delivering on her promises and having her team committed to consistent follow through as well. Keeping promises will almost always ensure positive word-of-mouth marketing. This type of marketing is extremely important to all early childhood programs. It can have a positive or negative impact on enrollment.<\/p>\n<p>External Marketing<\/p>\n<p>External marketing is designed to build awareness of your program in your community, particularly among potential clients. It can be free or it can take a large portion of your program\u0092s marketing budget. You will want to weigh the costs and benefits of any marketing initiative, being mindful of both the expense and time and effort any project will require.<\/p>\n<p>image Your business must be visible in the community if it is to thrive. Watch this video for an overview of effective external marketing strategies that can boost enrollment.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=hhx5nbDgXEg<\/p>\n<p>Print Marketing:<\/p>\n<p>Business cards, brochures, posters and flyers, direct mail, imprinted promotional items (such as tote bags and T-shirts), the facility\u0092s billboards and signs, the label on your bus, and newspaper advertisements are all examples of printed marketing tools. As mentioned earlier, you may want to consult with a visual artist or graphic designer to help you develop your logo and tagline. While an expert\u0092s contributions would help ensure that all of your print materials are effective, you can create attractive and easy-to-read marketing materials yourself by following these guidelines:<\/p>\n<p>\u00b7 Use no more than two different fonts and a limited number of colors in any document.<\/p>\n<p>\u00b7 Use simple, easy-to-read fonts and no more than three different font sizes.<\/p>\n<p>\u00b7 Use the same fonts, the same colors, and a consistent message in all print materials.<\/p>\n<p>\u00b7 Include your logo and tagline on everything yoMarketing is about much more than placing an advertisement in the local paper or planning a special event. Strong family relationships that reflect positive interactions should be seen as the driving force of your program s success. Effective family relationships are often centered around comprehensive systems of communication. These systems can be composed of items such as daily logs for the families, regular newsletters, accident and incident reports, orientation and open house programs, and parent conferences. This discussion will focus on the creation of relationships with families for overall program success. After reading the assigned chapters from the textbook for this week, please respond to the following:<br \/>\nIn your initial post,<br \/>\n\u00b7<br \/>\nExplain the difference between internal and external marketing found in Chapter 8.<br \/>\n\u2013 Give at least two examples of each that you think are essential to program success.<br \/>\n\u2013 Provide a rational.<br \/>\n\u00b7<br \/>\nBriefly describe the three approaches to working with families found in Chapter 12.<br \/>\n\u2013 Highlight that which most closely aligns with your thinking<br \/>\n\u2013 Explain why you chose that approach.<br \/>\n\u00b7<br \/>\nThinking about the program you have chosen to work with for this course, answer the following questions:<br \/>\n\u2013 What is the program currently doing to actively cultivate positive perceptions among their current clients and community?<br \/>\n\u2013 Are there features of the program that might result in negative perceptions?<br \/>\n\u2013 How might they add to their communication strategies with families and the community to building stronger, more positive relationships?<\/p>\n<p><center><a href=\"http:\/\/onlineclassesguru.com\/orders\/ordernow\"><img decoding=\"async\" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcTyj99p60XCLyLk1htB7-1neRt8-2QdnenNlQ&usqp=CAU\"target=\"_http:\/\/onlineclassesguru.com\/orders\/ordernow\"\/><\/center><p>","protected":false},"excerpt":{"rendered":"<p>8.2 EFFECTIVE MARKETING STRATEGIES FOR CHILD CARE Your marketing plan should address both internal and external marketing efforts. Internal marketing involves person-to-person interactions and personal relationships within the center. They include the impressions of first-time visitors, the relationships that program personnel forge with children and families, and program personnel\u0092s relationships with each other. Successful external&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18221","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8.2 EFFECTIVE MARKETING STRATEGIES FOR CHILD CARE - onlineclassesguru<\/title>\n<meta name=\"description\" content=\"8.2 EFFECTIVE MARKETING STRATEGIES FOR CHILD CARE\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/onlineclassesguru.com\/index.php\/2020\/11\/30\/8-2-effective-marketing-strategies-for-child-care\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8.2 EFFECTIVE MARKETING STRATEGIES FOR CHILD CARE - 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