{"id":17609,"date":"2020-11-27T12:59:50","date_gmt":"2020-11-27T12:59:50","guid":{"rendered":"http:\/\/onlineclassesguru.com\/?p=17609"},"modified":"2020-11-27T12:59:50","modified_gmt":"2020-11-27T12:59:50","slug":"how-psychological-theory-is-used-in-advertisement-to-promote-a-product-service-system","status":"publish","type":"post","link":"https:\/\/onlineclassesguru.com\/index.php\/2020\/11\/27\/how-psychological-theory-is-used-in-advertisement-to-promote-a-product-service-system\/","title":{"rendered":"How psychological theory is used in advertisement to promote a product\/service\/system"},"content":{"rendered":"<style type=\"text\/css\"><\/style><p>Essay Title: How psychological theory is used in advertisement to promote a product\/service\/system. Specifically, you need to discuss how cognitive, social and consumer psychology has informed methods of advertisement and how these methods help businesses advertise their products.<br \/>\nWord Limit: 2000 words (absolute max 2500 words)<br \/>\nLearning outcomes assessed:<br \/>\nDemonstrate an understanding of the main concepts involved in external communication.<br \/>\nEvaluate the application of psychological approaches to effective communications.<br \/>\nUnderstand the influence of psychology on consumer behaviour.<br \/>\nDemonstrate an understanding on how marketers can improve methods of advertisement to effectively reach the consumer.<br \/>\nUse psychological theory to present reasoned, critical and evidence-based arguments.<br \/>\nNote:<br \/>\na) Make sure your essay\u2019s word limit is within the indicated appropriate range (see section 1). Assignments that overly exceed the absolute maximum will not be marked.<br \/>\nb) Your assignment should be word processed, Arial font size 11 or 12 and double spaced, with numbered pages and your student name and number printed as footer on every page. Please indicate the word length at the end of your assignment.<br \/>\nSECTION 3<br \/>\nAcademic writing guidelines<br \/>\nIntroduction:<br \/>\nThis paragraph is extremely important in order to get the reader engaged in your work. Make sure you set the scene for the whole essay in a clear way. Clarify the topic and the aim of the essay. Keep in mind that the reader might not be familiar with your topic. Provide explanations for all relevant terms and briefly provide an overview of the structure of the essay. Avoid lengthy discussions or explanations regarding definitions or related research. Such discussions should be incorporated in the main body of the essay.<br \/>\nDiscussion<br \/>\nIn the main body of the essay you should demonstrate an in depth critical examination of basic and seminal research and theories within the core reading for this module. Furthermore, a very good essay will show in depth evidence of advanced research and theories beyond the core readings which have been provided.<br \/>\nImportant to remember that this section should not merely be a descriptive presentation of information. It should be a critical discussion which includes all viewpoints or argument perspectives relating with the essay\u2019s question.<br \/>\nAlthough students should not use subheadings for this academic essay, there should still be a clear structure to the whole essay (i.e. Introduction paragraph(s), Discussion paragraph(s) and Conclusion paragraph(s). Students should try and present each paragraph in a logical and cohesive order. In addition, students need to ensure that the initial sentence in each paragraph captures the essence of the paragraph and that the last sentence summarises the paragraph (appropriate use of linking words and phrases is essential).<br \/>\nConclusions<br \/>\nThe conclusion should be a summary of the essay\u2019s main concepts. It should start by elaborating on the main sentence that the essay began with (e.g., \u201c\u0098In conclusion, the essay focussed on\u201d\u00a6etc.). It is important to connect the conclusion(s) to all key components of the title and aims. In addition, if applicable, students should consider recommendations for future research and\/or improvements in the area.<br \/>\nPlease keep in mind that headings (e.g., Introduction\/Discussion\/Conclusion) should not be included in your final essay.<br \/>\nGeneral Tips<br \/>\nBe consistent and use correct grammar, punctuation and spelling throughout the essay.<br \/>\nWriting style should be in the third person.<br \/>\nYou should use the APA reference style for in text citations and references.<br \/>\nCreate a \u201cReferences\u201d\u009d section at the end of your work.<br \/>\nPlease note that Wikipedia will NOT be accepted as an appropriate reference for the essay.<br \/>\nIf needed, \u201c\u0098Appendices\u2019 may be used to direct the reader to supporting and complementing material<\/p>\n<p><center><a href=\"http:\/\/onlineclassesguru.com\/orders\/ordernow\"><img decoding=\"async\" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcTyj99p60XCLyLk1htB7-1neRt8-2QdnenNlQ&usqp=CAU\"target=\"_http:\/\/onlineclassesguru.com\/orders\/ordernow\"\/><\/center><p>","protected":false},"excerpt":{"rendered":"<p>Essay Title: How psychological theory is used in advertisement to promote a product\/service\/system. Specifically, you need to discuss how cognitive, social and consumer psychology has informed methods of advertisement and how these methods help businesses advertise their products. Word Limit: 2000 words (absolute max 2500 words) Learning outcomes assessed: Demonstrate an understanding of the main&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17609","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How psychological theory is used in advertisement to promote a product\/service\/system - onlineclassesguru<\/title>\n<meta name=\"description\" content=\"psychological theory\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/onlineclassesguru.com\/index.php\/2020\/11\/27\/how-psychological-theory-is-used-in-advertisement-to-promote-a-product-service-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How psychological theory is used in advertisement to promote a product\/service\/system - 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