{"id":15010,"date":"2020-11-24T09:10:47","date_gmt":"2020-11-24T09:10:47","guid":{"rendered":"http:\/\/onlineclassesguru.com\/index.php\/2020\/11\/24\/primary-discussion-response\/"},"modified":"2020-11-24T09:10:47","modified_gmt":"2020-11-24T09:10:47","slug":"primary-discussion-response","status":"publish","type":"post","link":"https:\/\/onlineclassesguru.com\/index.php\/2020\/11\/24\/primary-discussion-response\/","title":{"rendered":"Primary Discussion Response"},"content":{"rendered":"<style type=\"text\/css\"><\/style><div class=\"section section-post-header\">\n<div class=\"section_wrapper clearfix\">\n<div class=\"column one post-header\">\n<div class=\"title_wrapper\"><\/div>\n<\/div>\n<div class=\"column one single-photo-wrapper image\"><\/div>\n<\/div>\n<\/div>\n<div class=\"post-wrapper-content\">\n<div class=\"section the_content has_content\">\n<div class=\"section_wrapper\">\n<div class=\"the_content_wrapper\">\n<p><strong>Primary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central).<\/strong><\/p>\n<p><em>Michelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of directors know how important it is to understand the environment in which it is operating. They hired you\u00e2\u20ac\u201da highly-regarded marketing consultant\u00e2\u20ac\u201dto bring a fresh perspective to the marketing plan. You are scheduled to meet with Michelle and Elena next week to discuss the environmental conditions that are relevant to introducing the new product.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><em>As you prepare for the meeting, you consider all of the possible environmental issues. You recognize that Elena brings an interesting perspective to the process because she has experience designing mobile phones for the Eastern European market, and she is pushing for a new product that can be marketed worldwide. On the other hand, Michelle is more concerned with the domestic marketplace and is worried that trying to market a new product anywhere outside the United States\u00e2\u20ac\u201dmuch less worldwide\u00e2\u20ac\u201dcould be very risky.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><em>You sit down to start your work on the marketing plan, and you begin by drafting some goals that the marketing plan needs to address.<\/em><\/p>\n<p><strong>Primary Task Response:\u00a0<\/strong>Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.<\/p>\n<p>Walking through the halls at MM, you ponder the job that lies ahead. Coming out of her office, Michelle spots you and heads in your direction.<\/p>\n<blockquote><p>\u201cI\u2019m so glad you\u2019re here,\u201d she says. \u201cHave you settled into your office?\u201d<\/p>\n<p>\u201cYes,\u201d you say. \u201cI\u2019m eager to get started.\u201d<\/p>\n<p>Michelle enters your office and takes a seat in a chair. \u201cI\u2019m scheduled to make a presentation to the board at the quarterly meeting next week. I know it\u2019s short notice, but I was wondering if you could pull together a 30-minute presentation for them?\u201d she asks.<\/p>\n<p>\u201cWhat would you like me to present?\u201d you ask.<\/p>\n<p>\u201cAs you know, you and Elena have been brought on to revitalize the product line for the company. Your role is to create a winning marketing plan that will allow us to capitalize on the new product that Elena is designing. The board would like you to discuss some of the issues that you will be considering as you develop the marketing plan for the new product. I know they\u2019re especially interested in your thoughts on the global market.\u201d<\/p>\n<p>\u201cThat sounds like a great idea,\u201d you say.<\/p><\/blockquote>\n<p>Consider the environmental variables (i.e., technological, demographic, economic, political, and cultural variables) that you must include in your marketing plan, and answer the following:<\/p>\n<ul>\n<li>Which of the environmental factors do you feel is the most critical, and why?<\/li>\n<li>What might someone with an opposing viewpoint think is the most important?\n<ul>\n<li>Given this opposing argument, how would you argue your opinion?<\/li>\n<\/ul>\n<\/li>\n<li>What solutions should be considered as you seek to develop a sense of ownership of your plan?<\/li>\n<li>What solutions would you recommend to the board, and why?<\/li>\n<li>Is a compromise feasible?<\/li>\n<\/ul>\n<p><strong>Responses to Other Students:<\/strong>\u00a0Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:<\/p>\n<ul>\n<li>What did you learn from your classmate\u2019s posting?<\/li>\n<li>What additional questions do you have after reading the posting?<\/li>\n<li>What clarification do you need regarding the posting?<\/li>\n<li>What differences or similarities do you see between your posting and other classmates\u2019 postings?<\/li>\n<\/ul>\n<p>The materials found in the M.U.S.E. may help you with this assignment. Additional information is also provided in the\u00a0<em>Lessons From Experience<\/em>\u00a0series found at the following link:<\/p>\n<ul>\n<li><a href=\"http:\/\/coursebuildercontent.careeredonline.com\/Assets\/60000\/55508.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Global Marketing<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/studentlogin.coloradotech.edu\/Library\/CourseGuides\/6\/Tutorials\/MKTG630LibraryResearchGuide.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>MKTG 630 Library Research Guide<\/strong><\/a><strong><br \/>\n<\/strong>The MKTG 630 Library Research guide provides instructions on how to locate research material related to marketing. Students can use this reference as a resource to assist in completing assignments in all units.<\/p>\n<p><strong>For assistance with your assignment, please use your text, Web resources, and all course materials.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><center><a href=\"http:\/\/onlineclassesguru.com\/orders\/ordernow\"><img decoding=\"async\" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcTyj99p60XCLyLk1htB7-1neRt8-2QdnenNlQ&usqp=CAU\"target=\"_http:\/\/onlineclassesguru.com\/orders\/ordernow\"\/><\/center><p>","protected":false},"excerpt":{"rendered":"<p>Primary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central). Michelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of directors know how important it is to understand the environment in which it is operating. They hired you\u00e2\u20ac\u201da highly-regarded marketing consultant\u00e2\u20ac\u201dto bring a fresh perspective to the marketing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-15010","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Primary Discussion Response - onlineclassesguru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/onlineclassesguru.com\/index.php\/2020\/11\/24\/primary-discussion-response\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primary Discussion Response - onlineclassesguru\" \/>\n<meta property=\"og:description\" content=\"Primary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central). 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