{"id":13978,"date":"2020-11-24T09:07:49","date_gmt":"2020-11-24T09:07:49","guid":{"rendered":"http:\/\/onlineclassesguru.com\/index.php\/2020\/11\/24\/boutique-hotel-brand-report\/"},"modified":"2020-11-24T09:07:49","modified_gmt":"2020-11-24T09:07:49","slug":"boutique-hotel-brand-report","status":"publish","type":"post","link":"https:\/\/onlineclassesguru.com\/index.php\/2020\/11\/24\/boutique-hotel-brand-report\/","title":{"rendered":"Boutique Hotel Brand Report"},"content":{"rendered":"<style type=\"text\/css\"><\/style><p>Topic: Boutique Hotel Brand Report \u2013 Hyatt Andaz<br \/>\nOrder Description<br \/>\nThis project is grounded in \u201cThe Brand Report Card\u201d article written by Dr. Kevin Keller for Harvard Business Review in 2000 (Branding Brief 5-1, page 527 &amp; https:\/\/hbr.org\/2000\/01\/the-brand-report-card\/ib ). Please read the material multiple times, to get a solid sense of what is being proposed. Use Google Images (or other graphic search tools) to see samples of this item.<br \/>\nThe project calls for the production of a Brand Report Card on a popular consumer goods product or service that is NOT the category leader. The category that I chose is boutique hotels and the product is the Hyatt Andaz vs. W hotels by Starwood. You can compare other boutique properties such as Hotel Indigo, Edition by Marriott, Kimpton, etc.<br \/>\nDetermine the measurables that will be graded for the Hyatt Andaz brand. The referenced article proposes some factors, but items proposed should be modified to reflect current-day factors. The article is more than 15 years old and is generic in format\u2014it does not have any measurables that are specific to the boutique hotel industry. Customizing the 10 questions is a very important step.<br \/>\nThe value of each measurable should be determined. They are not all equal in value. Should have a solid list of 10 measurables in priority order for the boutique hotel brand.<br \/>\nAn attractive graphic of the report card that lists (a) brand, (b) comparative competing brand, (c) profile of the primary target market, (d) list of 10 graded items, (e) value of each graded item, (f) grade assigned to the brand (letter grade and points), (g) final cumulative grade, and (h) explanation for all of the different grades (this is a blend of empirical research data, some consumer interviews conducted by the student author, and the student\u2019s personal views).<br \/>\nThe \u201cReport Card\u201d graphic will be only 1-3 pages long. All graphics must be labeled and cited. The attached \u2018Word\u2019 file will provide explanations \/ analysis of the 10 grades and the final grade. The explanation of the grades will require 2 to 5 paragraphs per graded item. The explanation for the final grade must include recommendations on how the grade can be improved. This \u2018explanation\u2019 data will probably be in the 5 to 9 page range (double spaced). Be sure to use sub-heads and in-text citations that match the items in your References list.<br \/>\nThe goal is analyze the details of a brand relative to their leading competitor, to determine areas of strength and weakness, and to develop some ideas for future improvement.<br \/>\nThe grading rubric will include:<br \/>\nReport Card graphics (attractiveness, clarity, etc.). 20%<br \/>\nThe 10 \u2018measurables\u2019 used and the values assigned to each. 20%<br \/>\nReferences list (some of the grading can be personal subjectivity but much needs to be grounded in industry data garnered from trusted resources). 20%<br \/>\nOther very important points:<br \/>\n\u2013 in text citations<br \/>\n\u2013 Summary (2 paragraphs)<br \/>\n-table of contents<br \/>\n\u2013 references in strict APA format<br \/>\nNote: This is a final capstone project so it needs to be very high quality.<br \/>\nA few references:<br \/>\nhttps:\/\/infinitelegroom.com\/2013\/03\/29\/the-10-best-boutique-hotel-chains\/<\/p>\n<p>&nbsp;<\/p>\n<p><center><a href=\"http:\/\/onlineclassesguru.com\/orders\/ordernow\"><img decoding=\"async\" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcTyj99p60XCLyLk1htB7-1neRt8-2QdnenNlQ&usqp=CAU\"target=\"_http:\/\/onlineclassesguru.com\/orders\/ordernow\"\/><\/center><p>","protected":false},"excerpt":{"rendered":"<p>Topic: Boutique Hotel Brand Report \u2013 Hyatt Andaz Order Description This project is grounded in \u201cThe Brand Report Card\u201d article written by Dr. Kevin Keller for Harvard Business Review in 2000 (Branding Brief 5-1, page 527 &amp; https:\/\/hbr.org\/2000\/01\/the-brand-report-card\/ib ). Please read the material multiple times, to get a solid sense of what is being proposed&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-13978","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boutique Hotel Brand Report - onlineclassesguru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/onlineclassesguru.com\/index.php\/2020\/11\/24\/boutique-hotel-brand-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boutique Hotel Brand Report - onlineclassesguru\" \/>\n<meta property=\"og:description\" content=\"Topic: Boutique Hotel Brand Report \u2013 Hyatt Andaz Order Description This project is grounded in \u201cThe Brand Report Card\u201d article written by Dr. Kevin Keller for Harvard Business Review in 2000 (Branding Brief 5-1, page 527 &amp; https:\/\/hbr.org\/2000\/01\/the-brand-report-card\/ib ). 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