{"id":13275,"date":"2020-11-24T09:05:42","date_gmt":"2020-11-24T09:05:42","guid":{"rendered":"http:\/\/onlineclassesguru.com\/index.php\/2020\/11\/24\/busi-430-exam\/"},"modified":"2020-11-24T09:05:42","modified_gmt":"2020-11-24T09:05:42","slug":"busi-430-exam","status":"publish","type":"post","link":"https:\/\/onlineclassesguru.com\/index.php\/2020\/11\/24\/busi-430-exam\/","title":{"rendered":"Busi 430 exam"},"content":{"rendered":"<style type=\"text\/css\"><\/style><p>&nbsp;<\/p>\n<p><strong>Question 1\u00a0<\/strong><\/p>\n<ol>\n<li>Which statement below about poor \u00a0\u00a0\u00a0\u00a0\u00a0experiences and dissatisfaction with an e-commerce site is\u00a0<em>false<\/em>?<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Walmart saw a sharp decline in \u00a0\u00a0conversion rate when its website load time increased from 1 second to 4 \u00a0\u00a0seconds.<\/p>\n<p>&nbsp;<\/p>\n<p>Amazon.com discovered that for every \u00a0\u00a0100-millisecond decline in site load time, online revenue declined 1 percent.<\/p>\n<p>&nbsp;<\/p>\n<p>Of consumers who were dissatisfied \u00a0\u00a0with an e-commerce site\u2019s performance, 40 percent were unlikely to ever visit \u00a0\u00a0the site again.<\/p>\n<p>&nbsp;<\/p>\n<p>Research by Torbit found that as load \u00a0\u00a0time increased, the bounce rate declined.<\/p>\n<p>2 points<\/p>\n<p><strong>Question 2\u00a0<\/strong><\/p>\n<ol>\n<li>Bandwidth used by countries around \u00a0\u00a0\u00a0\u00a0\u00a0the world has now been standardized allowing for easier global e-commerce \u00a0\u00a0\u00a0\u00a0\u00a0activities.<\/li>\n<\/ol>\n<p>True<\/p>\n<p>False<\/p>\n<p>2 points<\/p>\n<p><strong>Question 3\u00a0<\/strong><\/p>\n<ol>\n<li>In order to avoid litigation, \u00a0\u00a0\u00a0\u00a0\u00a0marketers involved in real-time marketing must:<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>have all messages approved by the \u00a0\u00a0brand\u2019s legal team prior to a live event.<\/p>\n<p>&nbsp;<\/p>\n<p>develop upfront strategic planning \u00a0\u00a0prior to the assembling of war rooms during a live event.<\/p>\n<p>&nbsp;<\/p>\n<p>develop only viral marketing messages \u00a0\u00a0that are initiated by a consumer or fan posting on social media.<\/p>\n<p>&nbsp;<\/p>\n<p>develop policies and rules prior to \u00a0\u00a0live events that govern real-time marketing messages.<\/p>\n<p>2 points<\/p>\n<p><strong>Question 4\u00a0<\/strong><\/p>\n<ol>\n<li>Social listening can be an \u00a0\u00a0\u00a0\u00a0\u00a0excellent source of ideas for branded content pages.<\/li>\n<\/ol>\n<p>True<\/p>\n<p>False<\/p>\n<p>2 points<\/p>\n<p><strong>Question 5\u00a0<\/strong><\/p>\n<ol>\n<li>Adam goes to Subway almost weekly \u00a0\u00a0\u00a0\u00a0\u00a0and often makes comments on Twitter about his visits. Adam\u2019s patronage of \u00a0\u00a0\u00a0\u00a0\u00a0Subway illustrates the brand advocate characteristic of:<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>behavioral commitment.<\/p>\n<p>&nbsp;<\/p>\n<p>member of multiple social networking \u00a0\u00a0sites.<\/p>\n<p>&nbsp;<\/p>\n<p>quality communication skills.<\/p>\n<p>&nbsp;<\/p>\n<p>emotional connection to the brand.<\/p>\n<p>2 points<\/p>\n<p><strong>Question 6\u00a0<\/strong><\/p>\n<ol>\n<li>Using real-time location data to \u00a0\u00a0\u00a0\u00a0\u00a0deliver advertising messages based on a person\u2019s proximity to a retailer\u2019s \u00a0\u00a0\u00a0\u00a0\u00a0location is:<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>audience targeting.<\/p>\n<p>&nbsp;<\/p>\n<p>geo-aware advertising.<\/p>\n<p>&nbsp;<\/p>\n<p>geo-fencing.<\/p>\n<p>&nbsp;<\/p>\n<p>geo-targeting by DMA.<\/p>\n<p>2 points<\/p>\n<p><strong>Question 7\u00a0<\/strong><\/p>\n<ol>\n<li>For a viral marketing campaign to \u00a0\u00a0\u00a0\u00a0\u00a0work, individuals must be offered financial incentives to pass the message \u00a0\u00a0\u00a0\u00a0\u00a0along to other consumers.<\/li>\n<\/ol>\n<p>True<\/p>\n<p>False<\/p>\n<p>2 points<\/p>\n<p><strong>Question 8\u00a0<\/strong><\/p>\n<ol>\n<li>Social media can improve search \u00a0\u00a0\u00a0\u00a0\u00a0rankings on search engines in the following ways\u00a0<em>except<\/em>\u00a0having:<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>brand pages on multiple social media \u00a0\u00a0networks.<\/p>\n<p>&nbsp;<\/p>\n<p>the name of the brand mentioned \u00a0\u00a0frequently in social media.<\/p>\n<p>&nbsp;<\/p>\n<p>comments made by individuals about a \u00a0\u00a0brand fit closely to search terms.<\/p>\n<p>&nbsp;<\/p>\n<p>content about the brand closely fit \u00a0\u00a0search terms.<\/p>\n<p>2 points<\/p>\n<p><strong>Question 9\u00a0<\/strong><\/p>\n<ol>\n<li>While social listening is \u00a0\u00a0\u00a0\u00a0\u00a0important because it gives brands an idea of what people think, brands \u00a0\u00a0\u00a0\u00a0\u00a0must be careful, however, because consumers are hesitant about speaking \u00a0\u00a0\u00a0\u00a0\u00a0how they really feel on social media networks.<\/li>\n<\/ol>\n<p>True<\/p>\n<p>False<\/p>\n<p>2 points<\/p>\n<p><strong>Question 10\u00a0<\/strong><\/p>\n<ol>\n<li>In stealth marketing programs, \u00a0\u00a0\u00a0\u00a0\u00a0brand ambassadors show and talk about a product to others:<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>without disclosing their true \u00a0\u00a0relationship with the brand.<\/p>\n<p>&nbsp;<\/p>\n<p>after revealing their relationship \u00a0\u00a0with the brand.<\/p>\n<p>&nbsp;<\/p>\n<p>only when they are asked by other \u00a0\u00a0individuals.<\/p>\n<p>&nbsp;<\/p>\n<p>and only disclose their relationship \u00a0\u00a0with the brand when asked.<\/p>\n<p>2 points<\/p>\n<p><strong>Question 11\u00a0<\/strong><\/p>\n<ol>\n<li>In-game brand placement in video \u00a0\u00a0\u00a0\u00a0\u00a0games has all of the advantages of product placement and branded \u00a0\u00a0\u00a0\u00a0\u00a0entertainment. In addition, it has the added benefit of:<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>reaching young males.<\/p>\n<p>&nbsp;<\/p>\n<p>reaching females.<\/p>\n<p>&nbsp;<\/p>\n<p>interactivity.<\/p>\n<p>&nbsp;<\/p>\n<p>being online.<\/p>\n<p>2 points<\/p>\n<p><strong>Question 12\u00a0<\/strong><\/p>\n<ol>\n<li>While e-commerce can increase \u00a0\u00a0\u00a0\u00a0\u00a0international orders, many are turned away primarily because the company:<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>does not understand the culture.<\/p>\n<p>&nbsp;<\/p>\n<p>does not have a process in place to \u00a0\u00a0fill the order.<\/p>\n<p>&nbsp;<\/p>\n<p>is focused on domestic business.<\/p>\n<p>&nbsp;<\/p>\n<p>does not have an established global \u00a0\u00a0brand name.<\/p>\n<p>2 points<\/p>\n<p><strong>Question 13\u00a0<\/strong><\/p>\n<ol>\n<li>The success of Oreos during the \u00a0\u00a0\u00a0\u00a0\u00a02013 Super Bowl game led to:<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>viral marketing campaigns created \u00a0\u00a0prior to live events, but launched during live events.<\/p>\n<p>&nbsp;<\/p>\n<p>the creation of interactive blogs \u00a0\u00a0that engage fans of a sporting event.<\/p>\n<p>&nbsp;<\/p>\n<p>the creation of war rooms during live \u00a0\u00a0events to create and execute instant marketing messages.<\/p>\n<p>&nbsp;<\/p>\n<p>content seeding strategies employed \u00a0\u00a0just prior to and during live sporting events.<\/p>\n<p>2 points<\/p>\n<p><strong>Question 14\u00a0<\/strong><\/p>\n<ol>\n<li>The primary disadvantage of a \u00a0\u00a0\u00a0\u00a0\u00a0company deleting negative comments on its branded blog is it:<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>stimulates individual blogs designed \u00a0\u00a0to destroy the brand.<\/p>\n<p>&nbsp;<\/p>\n<p>usually results in a large number of \u00a0\u00a0negative comments on social media networks.<\/p>\n<p>&nbsp;<\/p>\n<p>destroys the blog\u2019s credibility with \u00a0\u00a0consumers.<\/p>\n<p>&nbsp;<\/p>\n<p>encourages more negative comments by \u00a0\u00a0consumers.<\/p>\n<p>2 points<\/p>\n<p><strong>Question 15\u00a0<\/strong><\/p>\n<ol>\n<li>Interactive marketing is the \u00a0\u00a0\u00a0\u00a0\u00a0development of marketing programs that create interplay between consumers \u00a0\u00a0\u00a0\u00a0\u00a0and businesses rather than simply sending messages to potential customers.<\/li>\n<\/ol>\n<p>True<\/p>\n<p>False<\/p>\n<p>2 points<\/p>\n<p><strong>Question 16\u00a0<\/strong><\/p>\n<ol>\n<li>Effective mobile marketing \u00a0\u00a0\u00a0\u00a0\u00a0involves understanding the social and shopping nature of mobile phone \u00a0\u00a0\u00a0\u00a0\u00a0users.<\/li>\n<\/ol>\n<p>True<\/p>\n<p>False<\/p>\n<p>2 points<\/p>\n<p><strong>Question 17\u00a0<\/strong><\/p>\n<ol>\n<li>A brand or product recommendation \u00a0\u00a0\u00a0\u00a0\u00a0from one person to another carries a higher level of credibility than does \u00a0\u00a0\u00a0\u00a0\u00a0an advertisement or a paid spokesperson.<\/li>\n<\/ol>\n<p>True<\/p>\n<p>False<\/p>\n<p>2 points<\/p>\n<p><strong>Question 18\u00a0<\/strong><\/p>\n<ol>\n<li>Companies normally select brand \u00a0\u00a0\u00a0\u00a0\u00a0ambassadors for buzz marketing programs based on:<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>their knowledge and experience with \u00a0\u00a0the brand.<\/p>\n<p>&nbsp;<\/p>\n<p>the age, income, and gender matching \u00a0\u00a0the brand\u2019s target market.<\/p>\n<p>&nbsp;<\/p>\n<p>devotion to the brand and the size of \u00a0\u00a0their social circles, families, reference groups, and work associates.<\/p>\n<p>&nbsp;<\/p>\n<p>the level of acceptance of new \u00a0\u00a0products and new technologies.<\/p>\n<p>2 points<\/p>\n<p><strong>Question 19\u00a0<\/strong><\/p>\n<ol>\n<li>In listening to social chatter, \u00a0\u00a0\u00a0\u00a0\u00a0brands should consider only the positive comments.<\/li>\n<\/ol>\n<p>True<\/p>\n<p>False<\/p>\n<p>2 points<\/p>\n<p><strong>Question 20\u00a0<\/strong><\/p>\n<ol>\n<li>Point-of-purchase displays are \u00a0\u00a0\u00a0\u00a0\u00a0highly effective for:<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>brand parity situations.<\/p>\n<p>&nbsp;<\/p>\n<p>reciprocation tactics.<\/p>\n<p>&nbsp;<\/p>\n<p>increasing sales.<\/p>\n<p>&nbsp;<\/p>\n<p>pull-demand strategies.<\/p>\n<p>2 points<\/p>\n<p><strong>Question 21\u00a0<\/strong><\/p>\n<ol>\n<li>Each of the following is a reason \u00a0\u00a0\u00a0\u00a0\u00a0to use guerilla marketing\u00a0<em>except<\/em>\u00a0to:<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>reach consumers that cannot be \u00a0\u00a0reached with traditional advertising.<\/p>\n<p>&nbsp;<\/p>\n<p>build relationships with consumers.<\/p>\n<p>&nbsp;<\/p>\n<p>create buzz.<\/p>\n<p>&nbsp;<\/p>\n<p>interact with consumers.<\/p>\n<p>2 points<\/p>\n<p><strong>Question 22\u00a0<\/strong><\/p>\n<ol>\n<li>A local newspaper reporter is an \u00a0\u00a0\u00a0\u00a0\u00a0opinion leader when it comes to recognizing the best bar-b-que in town. \u00a0\u00a0\u00a0\u00a0\u00a0The reporter could be included in which type of program?<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Influencer marketing<\/p>\n<p>&nbsp;<\/p>\n<p>Opinionated marketing<\/p>\n<p>&nbsp;<\/p>\n<p>Brand loyalty marketing<\/p>\n<p>&nbsp;<\/p>\n<p>Biased marketing<\/p>\n<p>2 points<\/p>\n<p><strong>Question 23\u00a0<\/strong><\/p>\n<ol>\n<li>In terms of the evolution of the \u00a0\u00a0\u00a0\u00a0\u00a0internet, Web 3.0:<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>created online communities that \u00a0\u00a0connected buyers and sellers.<\/p>\n<p>&nbsp;<\/p>\n<p>featured brand engagement, social \u00a0\u00a0media, and customer-generated reviews.<\/p>\n<p>&nbsp;<\/p>\n<p>generated instant communication that \u00a0\u00a0helped improve customer service.<\/p>\n<p>&nbsp;<\/p>\n<p>created static content that included \u00a0\u00a0customer involvement.<\/p>\n<p>2 points<\/p>\n<p><strong>Question 24\u00a0<\/strong><\/p>\n<ol>\n<li>Influencer marketing involves an \u00a0\u00a0\u00a0\u00a0\u00a0individual marketing a brand through social media.<\/li>\n<\/ol>\n<p>True<\/p>\n<p>False<\/p>\n<p>2 points<\/p>\n<p><strong>Question 25\u00a0<\/strong><\/p>\n<ol>\n<li>Which method of location-based \u00a0\u00a0\u00a0\u00a0\u00a0advertising often couples third-party demographic data or transactional \u00a0\u00a0\u00a0\u00a0\u00a0data with geo-location around a specific retail outlet?<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Geo-targeting by DMA<\/p>\n<p>&nbsp;<\/p>\n<p>Geo-fencing<\/p>\n<p>&nbsp;<\/p>\n<p>Audience targeting<\/p>\n<p>&nbsp;<\/p>\n<p>Geo-aware advertising<\/p>\n<p>2 points<\/p>\n<p><strong>Question 26\u00a0<\/strong><\/p>\n<ol>\n<li>Guerrilla marketing emphasizes \u00a0\u00a0\u00a0\u00a0\u00a0consumers passing along information about a product to other consumers.<\/li>\n<\/ol>\n<p>True<\/p>\n<p>False<\/p>\n<p>2 points<\/p>\n<p><strong>Question 27\u00a0<\/strong><\/p>\n<ol>\n<li>The use of branded entertainment \u00a0\u00a0\u00a0\u00a0\u00a0increased sharply with the:<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>increased interest in specialty shows \u00a0\u00a0such as\u00a0<em>Extreme Makeover<\/em>\u00a0and\u00a0<em>Top Chef<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p>introduction of cable TV and the \u00a0\u00a0ability to target audiences through specialty shows.<\/p>\n<p>&nbsp;<\/p>\n<p>popularity of the American Idol shows \u00a0\u00a0and fan voting.<\/p>\n<p>&nbsp;<\/p>\n<p>rise of reality television shows \u00a0\u00a0where there is a lack of script and the focus is on the real world.<\/p>\n<p>2 points<\/p>\n<p><strong>Question 28\u00a0<\/strong><\/p>\n<ol>\n<li>Approximately 70 percent of \u00a0\u00a0\u00a0\u00a0\u00a0Pinterest users are male.<\/li>\n<\/ol>\n<p>True<\/p>\n<p>False<\/p>\n<p>2 points<\/p>\n<p><strong>Question 29\u00a0<\/strong><\/p>\n<ol>\n<li>According to consumers, ceiling \u00a0\u00a0\u00a0\u00a0\u00a0banners and overhead mobiles are the most engaging forms of in-store \u00a0\u00a0\u00a0\u00a0\u00a0advertising.<\/li>\n<\/ol>\n<p>True<\/p>\n<p>False<\/p>\n<p>2 points<\/p>\n<p><strong>Question 30\u00a0<\/strong><\/p>\n<ol>\n<li>While social media marketing can \u00a0\u00a0\u00a0\u00a0\u00a0increase sales and build brand loyalty, the primary objective for social \u00a0\u00a0\u00a0\u00a0\u00a0media marketing should be to engage fans with the brand.<\/li>\n<\/ol>\n<p>True<\/p>\n<p>False<\/p>\n<p><center><a href=\"http:\/\/onlineclassesguru.com\/orders\/ordernow\"><img decoding=\"async\" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcTyj99p60XCLyLk1htB7-1neRt8-2QdnenNlQ&usqp=CAU\"target=\"_http:\/\/onlineclassesguru.com\/orders\/ordernow\"\/><\/center><p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Question 1\u00a0 Which statement below about poor \u00a0\u00a0\u00a0\u00a0\u00a0experiences and dissatisfaction with an e-commerce site is\u00a0false? &nbsp; Walmart saw a sharp decline in \u00a0\u00a0conversion rate when its website load time increased from 1 second to 4 \u00a0\u00a0seconds. &nbsp; Amazon.com discovered that for every \u00a0\u00a0100-millisecond decline in site load time, online revenue declined 1 percent. &nbsp;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-13275","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Busi 430 exam - onlineclassesguru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/onlineclassesguru.com\/index.php\/2020\/11\/24\/busi-430-exam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Busi 430 exam - onlineclassesguru\" \/>\n<meta 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