{"id":13202,"date":"2020-11-24T09:05:29","date_gmt":"2020-11-24T09:05:29","guid":{"rendered":"http:\/\/onlineclassesguru.com\/index.php\/2020\/11\/24\/the-medfield-pharma-case-firm-valuation-and-ethical-considerations-of-reformulation\/"},"modified":"2020-11-24T09:05:29","modified_gmt":"2020-11-24T09:05:29","slug":"the-medfield-pharma-case-firm-valuation-and-ethical-considerations-of-reformulation","status":"publish","type":"post","link":"https:\/\/onlineclassesguru.com\/index.php\/2020\/11\/24\/the-medfield-pharma-case-firm-valuation-and-ethical-considerations-of-reformulation\/","title":{"rendered":"THE MEDFIELD PHARMA CASE: FIRM VALUATION AND ETHICAL CONSIDERATIONS OF REFORMULATION"},"content":{"rendered":"<style type=\"text\/css\"><\/style><div class=\"section the_content has_content\">\n<div class=\"section_wrapper\">\n<div class=\"the_content_wrapper\">\n<div>\n<p>THE MEDFIELD PHARMA CASE: FIRM VALUATION AND ETHICAL CONSIDERATIONS OF REFORMULATION<\/p>\n<p>Understand that the Medfield case has 2 major problems: 1) Firm Valuation \u2013 Impact of Patent Loss and Reformulation; 2) Ethical Considerations \u2013 How to Ensure Patients and third-party payees are not hurt<\/p>\n<p>Organize your paper around the case questions, use them as an organizing device. This will benefit you in several ways: 1) provide a framework for constructing your paper; 2) ensure I (your reader) understand exactly what question you are answering; and 3) ensure you answer every question.<\/p>\n<p>Use examples from Pfizer, AstraZeneca and other firms in EXHIBIT 3 to substantiate your thought.<\/p>\n<p>What is the current value of Medfield as a company? Use the exhibit 4 spreadsheet to calculate the NPV of Medfield. Compare this result to the offer price and provide your reasoning for the difference.<\/p>\n<p>If we consider the sale of Medfield as the sale of existing assets how does the elimination of R&amp;D, investment in future assets, change the valuation of Medfield? (Using the exhibit 4 spreadsheet distinguish between the NPV value of existing products and R&amp;D)<\/p>\n<p>What is the value that would be created by a reformulation? Complete and explain the table below.<\/p>\n<p>2011 2012 2013 2014 2015 2016 2017 2018 2019<\/p>\n<p>2020 2021 2022<\/p>\n<p>2023 2024<\/p>\n<p>Incremental Research 35 35<\/p>\n<p>Incremental Special Marketing 25 25 25 25 25<\/p>\n<p>Growth 2% -50% 2% 2% 2% 2% 2% 2%<\/p>\n<p>2% 2% -50%<\/p>\n<p>-50% -50%<\/p>\n<p>New Sales 214.77<\/p>\n<p>Marginal Sales (New Sales \u2013 Original Sales 0.00<\/p>\n<p>New Cost of Sales 49.40<\/p>\n<p>Marginal Cost of Sales 0.00<\/p>\n<p>New Direct Marketing 57.99<\/p>\n<p>Old Direct Marketing 57.99 59.15 29.57 14.79 7.39 0 0 0 0<\/p>\n<p>0 0 0<\/p>\n<p>0 0<\/p>\n<p>Marginal Direct Marketing 0.00<\/p>\n<p>New G&amp;A 8.59<\/p>\n<p>Old G&amp;A 8.59 8.76 4.38 2.19 1.10 0 0 0 0<\/p>\n<p>0 0 0<\/p>\n<p>0 0<\/p>\n<p>Marginal G&amp;A 0.00<\/p>\n<p>Marginal Cash Flow pre Tax (60.00) 29.52 14.76 7.38<\/p>\n<p>Marginal NOPAT (40.80) 20.07 10.04 5.02<\/p>\n<p>NPV<\/p>\n<p>What factors explain the value created from the reformulation for Fleximat?<\/p>\n<p>Who reaps the financial benefits?<\/p>\n<p>Who bears the financial costs?<\/p>\n<p>ONLY ANSWER ONE OF THE QUESTION 7\u2019S:<\/p>\n<p>IF YOU SUPPORT REFORMULATION:<\/p>\n<p>What facts would change your mind and cause you to recommend against reformulation?<\/p>\n<p>IF YOU ARE AGAINST REFORMULATION<\/p>\n<p>7. Under what conditions might you be in favor of reformulation?<\/p>\n<p>How would you change your thinking if Medfield\u2019s reformulation approach were more substantive (e.g. drug works faster, works longer) than cosmetic?<\/p>\n<p>Could Medfield use the extra value created by the reformulation to generate new and helpful products?<\/p>\n<p>When you consider Medfield\u2019s stakeholders, what are the key issues. Choose three from the following list and discuss the key issues.<\/p>\n<p>Shareholders of Medfield<\/p>\n<p>Patients using the drug<\/p>\n<p>Third-party payees (Medicare, private insurance companies, etc.)<\/p>\n<p>Government<\/p>\n<p>Employees of Medfield<\/p>\n<p>Physicians<\/p>\n<p>What ethical issues need to be considered in making a reformulation decision? Which are more pressing? Reference the ethics concepts discussed earlier in the semester, include at least one of the Right vs. Wrong explanations presented: Consequences, Duty, or Virtues. Use external references sources to support your discussion of the ethical issues.<\/p>\n<p>What should Susan Johnson do? \u00a0Explain your choice of a, b, c, or d. If you have another approach, discuss it here.<\/p>\n<p>Don\u2019t pursue the reformulation, but accept takeover offer<\/p>\n<p>Initiate the reformulation and accept the offer<\/p>\n<p>Refuse the offer but initiate reformulation<\/p>\n<p>Refuse the offer and not reformulate<\/p>\n<p>Your Turnitin Score needs to be 0-30% tops. Try to get it down there. If it is higher, I will read your paper, and see why the score is high but your grade will reflect the score.<\/p>\n<p>REFERENCES MUST BE IN ALPHABETICAL ORDER. NAKED URLS ARE NOT ACCEPTABLE<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"section section-post-footer\">\n<div class=\"section_wrapper clearfix\">\n<div class=\"column one post-pager\"><\/div>\n<\/div>\n<\/div>\n<div class=\"section section-post-intro-share\">\n<div class=\"section_wrapper clearfix\">\n<div class=\"column one\"><\/div>\n<\/div>\n<\/div>\n<p><center><a href=\"http:\/\/onlineclassesguru.com\/orders\/ordernow\"><img decoding=\"async\" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcTyj99p60XCLyLk1htB7-1neRt8-2QdnenNlQ&usqp=CAU\"target=\"_http:\/\/onlineclassesguru.com\/orders\/ordernow\"\/><\/center><p>","protected":false},"excerpt":{"rendered":"<p>THE MEDFIELD PHARMA CASE: FIRM VALUATION AND ETHICAL CONSIDERATIONS OF REFORMULATION Understand that the Medfield case has 2 major problems: 1) Firm Valuation \u2013 Impact of Patent Loss and Reformulation; 2) Ethical Considerations \u2013 How to Ensure Patients and third-party payees are not hurt Organize your paper around the case questions, use them as an&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-13202","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THE MEDFIELD PHARMA CASE: FIRM VALUATION AND ETHICAL CONSIDERATIONS OF REFORMULATION - onlineclassesguru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/onlineclassesguru.com\/index.php\/2020\/11\/24\/the-medfield-pharma-case-firm-valuation-and-ethical-considerations-of-reformulation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE MEDFIELD PHARMA CASE: FIRM VALUATION AND ETHICAL CONSIDERATIONS OF REFORMULATION - onlineclassesguru\" \/>\n<meta property=\"og:description\" content=\"THE MEDFIELD PHARMA CASE: FIRM VALUATION AND ETHICAL CONSIDERATIONS OF REFORMULATION Understand that the Medfield case has 2 major problems: 1) Firm Valuation \u2013 Impact of Patent Loss and Reformulation; 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