{"id":10857,"date":"2020-11-21T22:40:32","date_gmt":"2020-11-21T22:40:32","guid":{"rendered":"http:\/\/onlineclassesguru.com\/?p=10857"},"modified":"2020-11-21T22:40:32","modified_gmt":"2020-11-21T22:40:32","slug":"marketing-exercise-guidelines-and-rubric-whose-vision-is-it","status":"publish","type":"post","link":"https:\/\/onlineclassesguru.com\/index.php\/2020\/11\/21\/marketing-exercise-guidelines-and-rubric-whose-vision-is-it\/","title":{"rendered":"Marketing Exercise Guidelines and Rubric Whose Vision Is It?"},"content":{"rendered":"<style type=\"text\/css\"><\/style><p>IHP 510 Module Two Marketing Exercise Guidelines and Rubric Whose Vision Is It?<\/p>\n<p>Overview: For this task, you will examine how a healthcare organization\u0092s vision, mission, and values are aligned to its marketing goals, and you will recommend marketing strategies to ensure a larger profit for the organization. Prompt: First, consider the following scenario: You are the new assistant to the chief operating officer (COO) at a pediatric surgery group practice in Chicago. The practice has 15 physicians, 7 nurse practitioners\/physician assistants, 27 nurses, and 10 support\/administrative\/office staff. You report directly to the COO, and the COO reports directly to the Chief Medical Officer (CEO) of the practice. The market for pediatrics in Chicago is very competitive, and your group practice has managed to make a slim profit every year in the ten years it has existed. The Board of Directors, which consists of all the physician owners, has charged the COO with creating and implementing a plan to ensure that the organization\u2019s values not only support the practice\u2019s mission and vision but also ensure a larger profit margin. The COO has passed this assignment down to you. Next, use the Teal Trust\u2019s five behavioral norms presented in Chapter 3 of Healthcare Marketing: A Case Study Approach to develop a 1- to 2-page paper that addresses what you, as assistant to the COO, will present at the next board meeting. Be sure to address the following in your response:<\/p>\n<p>? Values\/Mission\/Vision: How can you ensure that the organization\u0092s values support the practice\u0092s mission and vision?<\/p>\n<p>? Marketing Strategies: What marketing strategies can you recommend that will ensure a larger profit margin for the organization? Be sure to justify your recommendations.<\/p>\n<p>Refer to the case study and module resources to support your responses.<\/p>\n<p>Rubric Guidelines for Submission: The short paper should follow these formatting guidelines: 1- to 2-pages in length, double spaced, 12-point Times New Roman font, one-inch margins, and citations in APA style.<\/p>\n<p>Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value<\/p>\n<p>Values\/Mission\/ Vision<\/p>\n<p>Meets \u0093Proficient\u0094 criteria and demonstrates sophisticated understanding of how to ensure an organization\u0092s values support the mission and vision<\/p>\n<p>Describes how to ensure the organization\u0092s values support the practice\u0092s mission and vision<\/p>\n<p>Describes how to ensure the organization\u0092s values support the practice\u0092s mission and vision, but description is cursory or lacking in detail or logic<\/p>\n<p>Does not describe how to ensure the organization\u0092s values support the practice\u0092s mission and vision<\/p>\n<p>40<\/p>\n<p>Marketing Strategies<\/p>\n<p>Meets \u0093Proficient\u0094 criteria and demonstrates sophisticated understanding of how healthcare marketing strategies ensure a larger profit margin<\/p>\n<p>Recommends marketing strategies that will ensure a larger profit margin for the organization, justifying recommendations<\/p>\n<p>Recommends marketing strategies that will ensure a larger profit margin for the organization, justifying recommendations, but response has gaps in detail, clarity, or logicThe assignment needs to be completed by Sunday. Rubric and documents attached.<br \/>\nGuidelines for Submission: The short paper should follow these formatting guidelines: 1- to 2-pages in length, double spaced, 12-point Times New Roman font, one-inch margins, and citations in APA style.<\/p>\n<p><center><a href=\"http:\/\/onlineclassesguru.com\/orders\/ordernow\"><img decoding=\"async\" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcTyj99p60XCLyLk1htB7-1neRt8-2QdnenNlQ&usqp=CAU\"target=\"_http:\/\/onlineclassesguru.com\/orders\/ordernow\"\/><\/center><p>","protected":false},"excerpt":{"rendered":"<p>IHP 510 Module Two Marketing Exercise Guidelines and Rubric Whose Vision Is It? Overview: For this task, you will examine how a healthcare organization\u0092s vision, mission, and values are aligned to its marketing goals, and you will recommend marketing strategies to ensure a larger profit for the organization. Prompt: First, consider the following scenario: You&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10857","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Exercise Guidelines and Rubric Whose Vision Is It? - onlineclassesguru<\/title>\n<meta name=\"description\" content=\"Marketing Exercise Guidelines and Rubric\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/onlineclassesguru.com\/index.php\/2020\/11\/21\/marketing-exercise-guidelines-and-rubric-whose-vision-is-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Exercise Guidelines and Rubric Whose Vision Is It? 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