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Case Study Hooters Restaurants Background Information Hooters restaurants are known for spicy chicken wings, the Owl mascot (i.e., “Hooters”) and Hooters’ girls, dressed in, as the company describes it, “white Hooters tank top, orange shorts, suntan hose, white socks, solid white shoes, brown Hooters pouch, name‐tag and of course … a smile!” Hooters only hires female servers and readily admits that “the element of female sex appeal” is part of its business, but no more so, it argues, than the “socially acceptable” Dallas Cowboy Cheerleaders, Sports Illustrated swimsuit models, or Radio City Rockettes. Hooters states, The ‘nearly world famous’ Hooters Girls are the cornerstone of the Hooters concept, and as part of their job, these all‐American cheerleaders make promotional and charitable appearances in their respective communities. Hooters hires women who best fit the image of a Hooters Girl to work in this capacity. Hooters provides detailed guidelines on its Web site about hair, eyes, skin, makeup, and exercise. Consistent with maintaining the image of a Hooters Girl, all of its female wait staff must attend image classes and pass an image quiz. Current...