Retail Management Written Report
➢ This report is based on Secondary Data
➢ The word count is 1200-1500 words
➢ Justify and link theory to practice throughout the report
➢ Analyse the chosen retail overall strategy based on the available secondary
data, and your understanding of the retail management material that we have
covered throughout this semester. You can use the following guideline to help
you.
1) Introduction and justification of retail choice
2) Retail format and type
3) Retail segmentation strategy and approach.
4) Marketing communications and distribution channels.
5) Retail customer service and customer relationship management.
6) Pricing strategy
7) Location choice
8) Social and ethical considerations
9) Conclusion
10)Referencing (Use academic references, use in-text referencing, include a
reference list at the end, use a minimum of 2 academic journals)
Retail Management Presentation
➢ Summarise your report in a power-point form to present it for your colleagues
➢ Presentation should be10 minutes long
➢ Each member of the group should present as you will be marked individually for
your presentations