Topic is a Pediatric office in a low income demographic area.

WHAT: Using the Marketing Plan Outline on pages 84 – 86 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional).  See Exhibit 1-1 on page 25 for some examples of “primary providers” – use one of these types of providers.

The Marketing Plan should include the following sections and is due by midnight, Saturday, of week four:

1. Management Summary
2. Economic Projections
3. The Market – Qualitative
4. The Market – Quantitative
5. Trend Analysis
6. Competition
7. Problems and Opportunities
8. Objectives and Goals
9. Action Programs

WHEN: Post your topic in by clicking on the title Final Project Topic above and then click on Create Thread .  Your final project based on this topic will be due on Saturday of Week 4 (final day of class).

WHERE: Post the Marketing Plan in a Word document in Week 4.

Final Project Grading Criteria:

Marketing Plan Content: 50 points possibleFollowed Guidelines: 20 points possibleGrammar/Spelling: 20 points possibleCreativity: 10 points possibleTotal: 100 points possible