Business Fundamentals
This book is licensed under a Creative Commons Attribution 3.0 License
Business Fundamentals
Donald J McCubbrey
Copyright © 2009 Donald J McCubbrey
Editor-In-Chief: Donald McCubbrey
Associate Editor: Marisa Drexel
Editorial Assistant: Jackie Sharman
For any questions about this text, please email: drexel@uga.edu
The Global Text Project is funded by the Jacobs Foundation, Zurich, Switzerland
This book is licensed under a Creative Commons Attribution 3.0 License
Business Fundamentals 2 A Global Text
http://creativecommons.org/licenses/by/3.0/
http://creativecommons.org/licenses/by/3.0/
mailto:drexel@uga.edu?subject=Business%20Processes%20and%20Information%20Technology
Table of Contents 1. The business eco-system: Your path to finding the pot of gold at the end of the rainbow!. .8
The business eco-system: Your path to finding the pot of gold at the end of the rainbow!……………………….8 The business eco-system…………………………………………………………………………………………………………………10 The sun rise of your new business ………………………………………………………………………………………………….. 12 Accessing market opportunity: the initial rim of the wheel………………………………………………………………… 12 Strategy: the tactical rim on the wheel…………………………………………………………………………………………….. 18 Branding will make your blossoms bloom!……………………………………………………………………………………….20 Branding: The memorable rim on the wheel……………………………………………………………………………………. 20 Stakeholders: the connective rim on the wheel………………………………………………………………………………… 22 The stems of growing startups: definitions of startup stakeholder arrow selected terms…………………….23 Ethics: the authentic rim on the wheel……………………………………………………………………………………………..27 Operations: the logistical rim on the wheel……………………………………………………………………………………… 30 New product: the tangible rim on theWatch the video https://www.youtube.com/watch?v=ZrSwmVUelDY&hl=en_US&version=3&rel=0&controls=0&showinfo=0
What sort of difficulty can you imagine themanager of an organization would be in, if theorganization did not routinely prepare cash flow forecasts and working capital analyses?
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