Importance of Social Media in Companies

Toyree Lyon-Chase

ENG 315 Professional Communications

Professor Mark Crilly

November 12,2019

Introduction

This presentation is about the importance of social media to companies.

It covers the ways through which companies can use social media.

It introduces social media, with details about the topic presented in the rest of the slides and a conclusion that summarizes the presentation.

What is social media

Social media refers to the online networking sites that allow people to share content and interact with one another.

Interaction can be personal, political or business oriented.

Examples include Facebook, Twitter, Instagram, LinkedIn et cetera

Social media refers to networking sites such as Facebook, twitter, Instagram and LinkedIn among others. These platforms allow people, institutions and businesses to interact and share ideas. Social media has made a tremendous impact on people, businesses and even governments and this include enhancing interaction and sharing of information.

3

Global Usage

Social media is used globally. According to this data, out of the 7 billion in the world, about 3 billion are active users of the internet. Out of the 3 billion, 2 billion are active users of social media. This makes is a suitable platforms for businesses to exploit given the high number of users. The growth in the number of social media users are expected to rise in the future.

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Uses of Social Media by Companies

Marketing

Recruitment

Brand development

Communication

Research

Companies use social media for:

Marketing their products

Recruitment of employees

Brand development

Communication

Research

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Marketing

Companies can use social media to promote their products by:

Using influencers

Using company social media pages to promote products (Shen, 2013).

Using sponsored advertisements, for example, Instagram sponsored ads.

Companies use social media for marketing their products. The high number of social media users allow companies to have a wide reach to their customers and potential customers. They use influencers to gain traffic and increase sales for their products. Social media platforms such as Instagram provide sponsored ads that companies use to promote their brands. Companies also use their social media pages to promote their porducts.

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Recruitment

Companies can use social media to recruit employees since it:

Provides a wide pool of potential employees

Allows companies to interact with their prospective employees.

Since social media has a large number of users, companies are able to source employees via their social media platforms. They use their pages to advertise jobs, assess potential employees and interact with them to determine their suitability for the job. Similarly, it provides a platform from where companies can identify talent and recruit suitable employees.

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Brand Development

Companies can exploit to develop their brands. This can be done through:

Telling compelling stories (Culnan, 2010)

Selling brand philosophy through pictures.

Engaging in conversations with other users.

Companies can exploit to develop their brands. This can be done through

:

Telling compelling stories associated with their products.

Selling brand philosophy through pictures. Companies post pictures that promote their products.

Engaging in conversations with other users. Social medial provides engagement platforms from where companies can converse with other social media users; an opportunity that allows them to sell their brands.

Communication

Communication via social media can happen between;

The company and employees

The company and customers (Bhanot, 2010)

The company and regulatory authorities

Companies can use social media to communicate to their employees, customers, potential customers and regulatory authorities. Twitter for example has been used for communication. It allows firms to get verified Research

Companies can carry out research on social media to determine:

Consumer needs

Brand perception (Sajid, 2018)

Companies rely on research to enhance and improve on their services and products. The high number of social media users allow companies to interact with its customers to gather concerns regarding their products and services. Collection of such information has been made easy by social media platforms, for example; the poll feature allows companies to determine consumer perception through voting. Consumers are also able to present their needs to companies.

Conclusion

Other than marketing, companies can use social media for:

Communication with customers, employees and regulatory authorities.

Research to determine brand perception and consumer needs

Recruitment of employees and brand development

While marketing has been one of the most talked about use of social media by companies and business, other benefits are equally significant to the performance and operations of firms. Communication, research and recruitment of employees are also critical not only to the extent that they are efficient to use but also cost-effective.

1- Powerpoint presentation with information for assignment
2- Sample Outline for formatting

Refer to the Outline Guidelines (below). Using the guidelines, create an outline for your Week 8 presentation based on Week 6’s PowerPoint presentation (a video preview is available under the Week 7 tab in Blackboard). Make sure you leave the comments column blank so your instructor can provide feedback.

Note: You may use the provided Presentation Outline Sample or develop a different outline of your own using Microsoft Word or Microsoft Excel.

Outline Guidelines

Use Microsoft Word or Excel only to complete your outline.
Use short bullet points, rather than long paragraphs.
Focus only on the key points in your Week 6 presentation; avoid discussing less important details.
Refer to the example outline (provided in the Student Center).
Base your submission on the outline format in the example or create your own for this Professional Experience.