Using the company selected in Week 1, devise a comprehensive marketing plan based off of the Marketing Plan Outline below. Sections II, III, and IV were completed as weekly assignment, so these do not need to be completely rewritten. However, you will be required to apply any feedback received to further develop and improve these sections.
The final 10-12 page plan will be due on the final day of class.
Marketing Plan Outline
• Title Page
• Table of Contents
• Section I: Executive Summary
• Section II: Situation Analysis
o Background on Organization o Market Needs o The Market
• Market Demographics
• Market Trends
• Market Growth
• Macroenvironment o The Company
• Mission
• Product/Service Offering
• Positioning
• SWOTT Summary:
• Strengths
• Weaknesses
• Opportunities
• Threats