The radio ad you created in the Unit 7 Discussion was such a big hit (electronics, clothing or beverage product or a business service) that the management team wants to you to create a 30 second spot commercial on KUNN TV.

Watch an existing ad and a very short clip: (http://extmedia.kaplan.edu/business/Media/AB202/index.html) of the newscast to get a brief idea of the audience demographic and content. Note: If the video does not work, go into the tools dropdown menu on your Internet browser located at the top. Delete the temporary Internet files and then close. Now try the video link once more.

• Write a 1 to 2 page plan on how you will execute this commercial. Be specific so the client knows what to expect before the commercial runs live.
• Once again, refer to the 5 considerations on pages 208–210. Analyze your ad to determine and explain how your ad meets these 5 considerations.

You may use the following reference: Shimp. (12/2008). Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8e, 8th Edition. [VitalSource Bookshelf Online]. Retrieved from http://kaplan.vitalsource.com/#/books/1111440093/