Assignment Content

1. Health care marketing requires a different approach than other industries. In this assignment you will review current health care marketing and how it has evolved in the past 50 years, Think about what impact competitive, regulatory, technological, and environmental changes have on health care marketing.
   Research the following:

   • Identify different events or shifts in our health care system within the past 50 years that have led to a change in health care marketing.
   • Identify marketing ads for one health care-based company

   Select 1 marketing ad for a health care-based company from the past 50 years.
   Write a 350-word reflection that details the changes in health care marketing that have occurred in the past 50 years and why these changes occurred. Your reflection should:

   • Describe how health care marketing has changed since the 1970s.
   • Describe current health care marketing.
   • Identify advantages of health care marketing for an organization and its consumers.
   • Discuss whether you consider marketing an appropriate practice in health care.
   • Consider readings related to the 4Ps of marketing.
   • Identify how you think health care marketing will change in the next decade.

   Cite 2 peer-reviewed, scholarly, or similar references.
   Format your assignment according to APA guidelines.
   Submit your assignment.