Instructions:-

It must be an original work

Please avoid plagiarism

20% of the total grade will be deducted for providing a poor structure of the assignment. For example, if the assignment is marked out of 15, the student provided an excellent content and answer that met all the requirements of the assignment’s question with poor writing structure. Then the student will get 15 based on the content and you will deduct up to 20% (3 marks) from the total grade (5% for paper style, 5% spelling and grammar errors, 5% for referencing and 5% for word count).

The reference list, a minimum number of 10 references and citations is required, and you must use APA referencing style.

• Quotations must be cited to its resources.

The paper styles:

• The format of the paper needs to be introduction, main body and conclusion.

• Your work needs to be consistent in terms of style, tone and appearance.

• Font size: 12.

• Font type: Times New Roman,

• Page are numbered.

• 1.5 spacing between lines and paragraphs.

• Left alignment.

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You work for a company as a digital marketing manager and you’ve been asked to prepare a comprehensive digital marketing campaign. The campaign will run for the duration of one year, starting January until December 2021.

Important note:

You can choose any company to work with as long as:

• It is a local company.

• It is a startup that was established in the last (3 – 6) years, 2014 onwards.

• It can belong to any industry sector.

Requirements

Part 1, around (500) words: (Refer to the Textbook Chapters 2 & 3, and apply the following in the context of your company)

1. Investigate the micro-environment as part of the situation analysis for your company.

a. Competitors analysis

b. Suppliers and/or Digital Marketing intermediaries.

c. Customers’ persona.

2. Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)

a. Technological forces.

b. Legal forces.

c. Economic forces.

d. Political forces.

e. Social forces.