Tenure

  1. Your assignment is to arrive at a conclusion by replicating the Information contained in the file of SPSS for Inferential Statistics using the Five Step Process (The sample dataset is found in TelecomUnlimited.sav).
  2. Copy the results from SPSS into WORD, and include the hypotheses and answer the questions for each test in sections I to III.
  3. Please label your analyses beginning with Numeral I as below.
    1. Single Sample t-test
      • Number of items on the primary card last month
      • Household income in thousands
    2. Independent Sample t-test
      • Response to offer/ Amount spent on the primary card last month
      • Response to offer/ Amount spent on wireless over tenure
    3. Paired Samples t-test
      • Number of items on the primary card last month/ Number of items on the secondary card last month
      • Amount spent on wireless over tenure/ Amount spent on calling card over tenure
  4. All of the SPSS output shown in the SPSS for Inferential Statistics is based on a sample of 3001 customer records and variables drawn from the TelecomUnlimited.sav file of customer information. The variables used are:
    • Region: region of country where the customer resides
    • Gender: (0=male, 1=female)
    • Home own: Homeownership (0= rent, 1=own)
    • Response: Did customer respond to latest promotion offer (0= no, 1= yes)
    • Age: (in years)
    • Income: Household income in thousands
    • Carditems: Number of items on primary card last month
    • Cardspent: Amount spent on primary card last month
    • Card2items: Number of items on secondary card last month
    • Card2spent: Amount spent on secondary card last month
    • Wireten: Amount spent on wireless over tenure
    • Cardten: Amount spent on calling card over tenure

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