On what segments of the healthcare population would you choose to focus?

On what segments of the healthcare population would you choose to focus? Using an example to support your response, compare and contrast social marketing and…

On what segments of the healthcare population would you choose to focus?
Using an example to support your response, compare and contrast social marketing and cause-related marketing. Explain why you believe cause-related marketing is often successful.
Imagine you have just inherited $1 million and you want to establish a healthcare enterprise. On what segments of the healthcare population would you choose to focus? Briefly describe the steps you would take to divide the broad market into these selected segments.